An estimated 45,000 celebrate Cinco de Mayo at Atlanta's largest Hispanic
outdoor family festival
ATLANTA, May 15 /PRNewswire/ -- Gorgeous weather, large crowds and a
fun-filled day of activities greeted attendees of Fiesta Atlanta '08,
Atlanta's largest outdoor Cinco de Mayo celebration held on Sunday, May 4th
in the heart of downtown Atlanta. The approximately 45,000 attendees
enjoyed Hispanic food, live music by national and local artists, arts and
crafts, a live soccer tournament, and various sampling booths, making it
one of the largest crowds assembled at Centennial Olympic Park since the
1996 Summer Olympics.
"Fiesta Atlanta '08 was a tremendous success," said Ralph E. Herrera,
President of Lanza Group, LLC. "An event like this isn't possible without
our many sponsors; our thanks go out to Bud Light, AT&T, State Farm,
McDonald's, Coca-Cola, Viva and El Patron Radio, Monster Energy Drink,
Atlanta Latino, Hyatt Hotels of Atlanta, MARTA and the many others who
supported Fiesta Atlanta. We also want to thank all the musical artists who
participated and all of the many people who joined us celebrating Cinco de
Mayo in the heart of Atlanta... this year's attendance was diverse and a
true reflection of present-day Atlanta! I was proud to see how many
volunteers and supporters were present throughout our week long series of
events. We are looking forward to expanding our successful track record of
events with the inaugural Fiesta Georgia in September and again with Fiesta
Atlanta '09!"
In addition to the food, art and music, this year's event also featured
a Soccer Challenge with 16 teams competing. The winning team, Alianza
Soccer Club, defeated Boca Juniors with a final score of 6-1. The Soccer
Challenge was sponsored by: Mundo Hispanico, El Pollo Loco, Azteca America
TV, O'Reilly Auto Parts, and POWERade.
"Fiesta Atlanta, only in its second year, is amazing," said Teresa
Callava, Director Sales & Marketing for the Kiwanis Club of Little Havana.
"It was truly impressive to see the organization, the large attendance, the
mix of attendees including a large percentage of non-Hispanic
festival-goers, the well-balanced flow of activities and the large amount
of sponsors that participated in your event."
For more information about Fiesta Atlanta '08 and '09, contact Caroline
Elisabeth Peters at (404) 350-0200 or at cpeters@lanzagroup.com. You can
also visit http://www.fiestaatlanta.com. Fiesta Atlanta is a Lanza Group, LLC
production.
Lanza Group, LLC is Atlanta's premier full-service Hispanic Market
Advertising and Public Relations firm specializing in the growing US
Hispanic market. The Lanza Group provides a full-line of bilingual &
bicultural services.
MEDIA CONTACT:
Caroline Elisabeth Peters
(404) 350-0200
cpeters@lanzagroup.com
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