Morningstar Farms and Burger King Corporation Bring New BK VEGGIE(R) Burger to
BURGER KING(R) Restaurants Across the Country
BATTLE CREEK, Mich., May 17 /PRNewswire-FirstCall/ -- Kellogg Company and
Burger King Corporation announced they have launched a new BK VEGGIE(R) Burger
in BURGER KING(R) restaurants throughout the United States. The new burger
features a patty produced by Kellogg's Morningstar Farms division, and will
give consumers a new vegetarian choice when they eat out.
BURGER KING restaurants, already known for allowing consumers to customize
their burgers, will give the same HAVE IT YOUR WAY(R) options to diners who
purchase the new BK VEGGIE Burger from Morningstar Farms. Burger King
Corporation is the only national quick service restaurant to offer a
vegetarian burger nationally.
"Consumers have told us that when they eat out they want the vegetarian
options and great taste that Morningstar Farms gives them at home," said Alan
Gravely, vice president marketing, Kellogg's Frozen Foods, "We are excited
that our relationship with Burger King Corporation will enable consumers to
balance the convenience of dining out with their nutrition and diet
priorities."
The new BK VEGGIE Burger is formulated with the same good taste and
healthy ingredients as the Morningstar Farms brand's top-selling retail veggie
burger. Cooked separately from meat products, the new burger gives consumers
a true vegetarian alternative. The BK VEGGIE Burger will be available at
BURGER KING restaurants nationwide beginning this month.
"We want to give our guests vegetarian options, but we do not want to
sacrifice taste or quality," said Denny Post, Burger King chief concept
officer. "Morningstar Farms is the Number One brand among at-home vegetarian
products, so we have a proven partner for our new BK VEGGIE Burger."
About Kellogg Company
With 2004 sales of nearly $10 billion, Kellogg Company (NYSE: K) is the
world's leading producer of cereal and a leading producer of convenience
foods, including cookies, crackers, toaster pastries, cereal bars, frozen
waffles, meat alternatives, piecrusts and ice cream cones. The company's
brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain,
Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's,
Plantation, Ready Crus, and Kashi. Kellogg products are manufactured in
17 countries and marketed in more than 180 countries around the world. For
more information, visit Kellogg's Web site at http://www.kelloggcompany.com.
About Burger King Corporation
The BURGER KING(R) system operates more than 11,000 restaurants in more
than 61 countries and territories worldwide. Approximately 90 percent of
BURGER KING restaurants are owned and operated by independent franchisees,
many of them family owned operations that have been in business for decades.
Burger King Holdings Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2004, Burger King Corporation had system-wide sales of $11.3 billion.
To learn more about BURGER KING, please visit the company's Web site at
http://www.burgerking.com.
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SOURCE Kellogg Company
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Related links:
http://www.kelloggcompany.com
CONTACT:
Jenny Enochson of Kellogg Company,
+1-269-961-3799; or Kim Hale of Rogers & Associates,
+1-310-552-4176, for Kellogg Company; or Alison Russell of Burger
King Corporation, +1-305-378-3709
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