ROANOKE, Va., May 19 /PRNewswire/ -- A new form of advertising, soon to
hit the marketplace, will likely stop you dead in your tracks. Not because of
its startling images, but because it's on the floor.
(Photo: http://www.newscom.com/cgi-bin/prnh/20040519/DCW079 )
IntelliMat, a new multi-media digital display designed for the floor, is
unlike any advertising method in the marketplace today.
Introduced by The Egg Factory (TEF), a creator and developer of
innovations for Fortune 500 companies and equity firms, IntelliMat is a wear-
resistant, 3-foot by 4-foot screen, raised only a half inch off the ground.
It delivers multi-media, TV-quality advertisements and can be interactive with
customers. More importantly, it delivers these messages to consumers in
retail environments when they are in a position to buy.
Traditional television advertising has become more expensive and less
effective with the emergence of technologies such as TIVO, digital video
recorders, and hundreds of cable channels that enable consumers to channel
surf or avoid commercial messages altogether. According to advertising
industry sources, the average cost for television advertising is $21 to reach
1,000 viewers as compared to about $6.95 to reach the same number of viewers
with IntelliMat in a supermarket.
"IntelliMat is at the leading edge of a technology movement to cost-
effectively provide detailed product information to consumers when and where
they make buying decisions," said Jim Barney, vice president for sales and
marketing at TEF. "Traditional advertising is no longer able to build broad-
base awareness affordably."
IntelliMat was introduced this past March at GlobalShop, in Las Vegas, the
largest tradeshow for store design and in-store marketing in the U.S., and
captured the attention of hundreds of advertisers and marketers, according to
Barney. Prior to the tradeshow, TEF successfully tested IntelliMat for
functionality and consumer reactions in robust retail environments.
"IntelliMat is an example of proprietary innovations that TEF provides to
global companies giving them a significant competitive advantage in the
marketplace," said Jim Currie, Chief Operating Officer of TEF. "Through an
alliance with TEF, global partners are able to get products to market quicker,
at less cost and with reduced risks."
About The Egg Factory
The Egg Factory, LLC, is an organization dedicated to the creation and
development of significant consumer and industrial innovations. The company
creates transformational technology and global innovative solutions and then
sells or licenses them to Fortune 500 companies, and private equity firms for
their commercialization. Since its founding, The Egg Factory (TEF) has
provided a number of significant innovations to large global companies and
private equity firms including: e-Vision, (electro-active focusing optics
technology for the correction of presbyopia) to Johnson & Johnson;
AgroShield(TM)(1) (polymer technology that protects crops against loss due to
freezing temperatures) to a private equity group. TEF recently formed an
alliance with Avery Dennison to develop PocketMate(TM), a product intended to
provide a unique, hassle-free means for carrying and storing personal or
valuable items, such as identification and money, and for secretly storing
tracking devices to protect children and loved ones. Today, TEF has more than
two-dozen innovations at various stages of development. For additional
information about TEF, and its innovations visit http://www.eggfactory.com.
(1) AgroShield(TM) is a trademark of AgroShield, LLC a Louisiana limited
liability company.
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