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  Iomega Rolls Out Luxury Portable Hard Drive for the High-Fashion Mobile User

   Looking for the latest "must have" luxury gadget for the executive or fashionista in your life? Iomega just introduced a first of its kind: a rugged portable hard drive wrapped in burnished leather. With 250 gigabytes of luxurious storage, the new eGo Leather Portable Hard Drive slides easily into a pocket or purse but can still hold up to 1,000,000 photos, over 4,625 hours of music or 375 hours of video - all for $150. That's a plush package for any status seeker. (PRNewsFoto/Iomega Corporation)

SAN DIEGO, CA UNITED STATES
   New Genuine Leather-Wrapped eGo Drive Delivers A 250 Gigabyte Elegant
                             Storage Statement

    SAN DIEGO, May 22 /PRNewswire-FirstCall/ -- Iomega Corporation (NYSE:
IOM), a global leader in data protection and security, today announced the
new Iomega(R) eGo(TM) Leather Portable Hard Drive, the new luxury "must
have" gadget and the perfect on-the-go portable storage device for today's
business executives and fashionistas alike.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080522/LATH013)

    Style to Match Substance

    The 250GB* leather-bound Iomega eGo Drive introduces a whole new way
for tech enthusiasts and the in-fashion crowd to express themselves. The
rich brown leather-wrapped drive stands out as the creme de la creme of
portable storage devices, whether on the road, strutting the proverbial
"cat walk," or displaying panache in the boardroom. Above all else, the new
eGo Leather Drive gives users a fast, powerful tool for preserving and
transporting files.

    Beneath the beautiful leather exterior is a state-of-the-art
USB-powered portable hard drive, bringing elegance and efficiency to the
critical task of backing up laptop and desktop data. Since it is
USB-powered, the 2.5-inch drive is simple to operate (no power supply to
carry around), and it comes as a complete storage solution with a license
for EMC(R) Retrospect(R) HD software for automatic backups, scheduled
backups, or on-demand backups. With its 250GB of storage capacity, the new
eGo Leather Portable Hard Drive holds up to 1,000,000 photos, over 4,625
hours of music or 375 hours of video**.

    The leather may look soft but the latest edition to Iomega's eGo
product line is nothing if not rugged. Iomega's DropGuard(TM) technology
protects the eGo Leather Drive from accidental damage caused by drops of up
to 51 inches (129 cms), compared to portable hard drives from other
manufacturers that claim drops of less than 40 inches.

    "Around the world the Iomega eGo Portable Hard Drive has been
recognized for its beautiful industrial design, and this leather-bound
edition brings a new esthetic of luxury and opulence to the necessity of
storing and protecting your digital life," said Tom Kampfer, president,
Iomega Corporation. "Why continue to buy cold and impersonal computer
hardware when you can truly separate yourself from the crowd with an Iomega
eGo Drive in bright colors and now a leather model, too. And let's not kid
ourselves -- looks definitely count. Anyone one who loves leather and
projecting a certain 'in vogue' lifestyle won't be able to resist showing
off their eGo Leather Drive."

    Compatibility

    The Iomega(R) eGo(TM) Leather Portable Hard Drive is compatible with
Mac OS X 10.1 or higher and with Microsoft(R) Windows 2000 Professional,
Windows XP, and Windows Vista(TM). EMC(R) Retrospect HD backup software is
available for download for PC only.

    Price and Availability

    The Iomega(R) eGo(TM) Portable Hard Drive, USB 2.0, 250GB Brown Genuine
Leather is now available worldwide for $149.95 (pricing is estimated U.S.
suggested retail.) from online retailers, VARs, resellers and select
retailers, as well as at http://www.iomega.com.

    About Iomega

    Iomega Corporation, headquartered in San Diego, is a worldwide leader
in innovative storage and network security solutions for small and
mid-sized businesses, consumers and others. The Company has sold more than
400 million digital storage drives and disks since its inception in 1980.
Today, Iomega's product portfolio includes industry leading network
attached storage products, external hard drives, and our award-winning
removable storage technology, the REV(R) Backup Drive. OfficeScreen(R),
Iomega's managed security services, available in the U.S. and select
markets in Europe, provides enterprise quality perimeter security and
secure remote network access for SMBs, which help protect small enterprises
from data theft and liability. To learn about all of Iomega's digital
storage products and managed services solutions, please go to the Web at
http://www.iomega.com. Resellers can visit Iomega at
http://www.iomega.com/ipartner.

    NOTE: The statements contained in this release regarding development,
production and distribution of the Iomega(R) eGo(TM) Portable Hard Drive,
USB 2.0, 250GB Brown Genuine Leather, anticipated product pricing and
availability, expected product performance and specifications, future
applications for the new product and all other statements that are not
purely historical, are forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. All such forward-looking
statements are based upon information available to Iomega as of the date
hereof, and Iomega disclaims any intention or obligation to update any such
forward-looking statements. Actual results could differ materially from
current expectations. Factors that could cause or contribute to such
differences include, but are not limited to, the successful completion of
product development and testing, market acceptance of, and demand for, the
Iomega product, any difficulties encountered in ramping up production or
other manufacturing issues, including component availability and pricing,
co-development, production, and distribution issues, product pricing and
conformity to specifications, dependence upon third party suppliers,
competition, intellectual property rights and other risks and uncertainties
identified in the reports filed from time to time by Iomega with the U.S.
Securities and Exchange Commission, including Iomega's Annual Report on
Form 10-K for the year ended December 31, 2007, and its most recent
Quarterly Report on Form 10-Q.


* 1 GB = 1,000,000,000 bytes. ** 4 photos/MB -- highly compressed 3-megapixel JPG photos; 1.1 min/MB -- 128 kbps MP3 audio; 11 MB/Min -- DVD MPEG 2 (720 x 480). Copyright(C) 2008 Iomega Corporation. All rights reserved. Iomega, eGo, REV, and OfficeScreen, are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries.
Media please contact: Chris Romoser, Iomega Corporation, (858) 314-7148 romoser@iomega.com Analyst/Investors, please contact: Preston Romm, Iomega Corporation, (858) 314-7188
  SOURCE Iomega Corporation




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Related links:
  • http://www.iomega.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20080522/LATH013
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Media, Chris Romoser, +1-858-314-7148,
    romoser@iomega.com, or Analyst|Investors, Preston Romm,
    +1-858-314-7188, both of Iomega Corporation

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