TV Special Rates #1 with 5 Million Total Viewers and 3 Million Kids;
TurboNick Generates Almost 5 Million Streams of Special; and 4 Million Play
'Fairy Idol: Fast Fame' Game on Nick.com
NEW YORK, May 23 /PRNewswire/ -- Nickelodeon's animated hit series The
Fairly OddParents hit a high note on multiple platforms with the "Fairy
Idol" one-hour TV event. The on-air special, which aired Friday, May 19 at
8 p.m. (ET/PT), drew a total of 5 million total viewers (P 2+, up +80% over
last year) and more than 3 million kids, and was basic cable and all of
television's number-one program for the day among kids 2-11, kids 6-11 and
tweens 9-14. Additionally, the special generated 4.6 million streams on
TurboNick, Nickelodeon's broadband video service, and four million game
plays on Nick.com with the "Fairy Idol: Fast Fame!" game.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060523/NYTU145 )
On Nickelodeon television, among the network's core demo of Kids 2-11,
"Fairy Idol" earned a 9.7/3.2 million kid viewers, +67% above prior-year
levels. With Kids 6-11, the special scored an 11.2/2.2 million kid viewers,
up +74% above last year. Tweens 9-14 tuned in to "Fairy Idol" as well with
a 8.1/1.7 million tween viewers, increasing ratings by +90% over last year.
The special beat all competitive kid networks by triple digits during the
like time period in all kid and tween demographics.
In the month of May, "Fairy Idol" posted six of the top 10 videos in
TurboNick and "Fairy Idol: Fast Fame" is the top game on Nick.com. Kids
were also able to vote/take a poll on Nick.com about who they thought would
"win" the Fairy Idol competition that generated 1.5 million votes in two
weeks.
Debuting on Nickelodeon in March 2001, The Fairly OddParents'
popularity has soared among both kids and adults making it the number-two
ranked kids' program on broadcast and cable television, second only to
SpongeBob SquarePants. The series is a solid hit among teens and adults,
who make up 59% of its 54.7 million viewers each week*.
In "Fairy Idol," Norm the Genie heads off to Fairy World to enter a
talent competition where every wish-granting creature in the Universe has
the chance to audition for the role of the next fairy godparent. As the
contestants sing their favorite musical numbers and the finalists,
including Norm, Cosmo and Wanda are chosen, an abundance of obligatory
fairy drama goes on behind the scenes including all of the backbiting,
backstabbing and back hair that goes along with such a heated competition.
The competition also includes a knock- your-socks off number performed by
Cosmo (singing voice by American Idol contestant Diana DeGarmo) and Wanda.
The Fairly OddParents creator Butch Hartman joined Nickelodeon in 1998
where he created and produced several cartoon shorts for the Oh Yeah!
Cartoons series, including The Fairly OddParents. Hartman is also the
creator of Nickelodeon's hit show, Danny Phantom.
Nickelodeon, in its 27th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in more than 90 million
households and has been the number-one-rated basic cable network for more
than ten consecutive years. Nickelodeon and all related titles, characters
and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
* Source: Nielsen Cume Data - February 2006
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