Bitterant-infused Air Duster products to help curb wide-spread, dangerous
misuse of aerosol products
CERRITOS, Calif., May 23 /PRNewswire/ --
Who: Inhalant abuse, commonly known as "huffing," is an alarming
problem plaguing the youth of today searching for a quick and
cheap high from any aerosol-based product. Memorex, a
portfolio brand of Imation Corp (NYSE: IMN), today announced
a new version of its leading Air Duster line of
compressed-gas cleaner designed to help combat this
potentially fatal practice.
What: Memorex Air Duster canned air, excellent for cleaning
computers, office equipment, photography equipment and
electronics, now comes with an additive known as bitterant to
discourage potential abusers from "huffing" by making the
contents extremely unpleasant to inhale.
The Alliance for Consumer Education (ACE) reports that more
than 2.1 million teens, ages 12-17, have used an inhalant to
get high, meaning that 1 in 5 children will abuse inhalants
by the 8th grade.
"These numbers are shocking," says Colleen Creighton,
Executive Director, Alliance for Consumer Education.
"Substance abuse from 'huffing,' 'bagging' or 'dusting'
chemicals is a problem that cannot be ignored and we applaud
Memorex for taking this strong preventative step in their
efforts to protect our nation's children and communities."
When/Where: The Memorex Air Duster with bitterant formula is available
now at retailers including Big Lots, Circuit City, Comp USA,
Fry's Electronics, Hastings, Micro Center, and Office Max.
Consumers can also purchase the Air Duster online at
amazon.com, Buy.com, and eMemorex.com.
Is it live or is it Memorex?(R)
Memorex, a portfolio brand of Imation Corp (NYSE: IMN), is the U.S.
market-share leader in optical media and media accessories at retail. Since
the early 1970s, Memorex has been one of the most widely recognized and
respected names in the consumer electronics industry. Today, it is an
influential brand in CD and DVD media, optical drives and USB flash drives.
For more information on Memorex products, please call 562-653-2800, or
visit the Memorex Web site at http://www.memorex.com.
For more information on inhalant abuse, please visit
http://www.inhalant.org
Memorex, the Memorex logo, eMemorex.com, "Is it live or is it Memorex?"
and Imation are trademarks of Imation Corp and its subsidiaries. All other
trademarks are property of their respective owners.
The Alliance for Consumer Education (ACE) is a Washington, D.C.-based
nonprofit foundation dedicated to promoting the safety, health and
well-being of children, families and communities -- wherever household
products are used. ACE relies on donations from industry, non-profit,
government and private concerns to help further its mission of keeping
children safe and healthy. Visit http://www.inhalant.org
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