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  Lifestyle Pets Introduces the $22,000 Ashera(TM), the World's Largest, Rarest and Most Exotic Domestic Cat

If you can envision yourself as the 1920's image of Josephine Baker walking
 a leopard with a diamond collar along the streets of Paris, the Ashera may
                          be your new best friend.

    LOS ANGELES, May 30 /PRNewswire/ -- On first sight described by many as
a mini-leopard, the Ashera is a new ultra-exotic breed of domestic cat that
already has wealthy animal devotees paying to get on the waiting list.
Developed by crossing two exotic feline bloodlines with a regular cat, the
distinctive result is the Ashera, which features leopard-like spots and
contrasting tiger stripes. Growing up to 30 lbs., the Ashera is believed to
be the largest pet cat available today. Asheras are highly intelligent,
very affectionate and have great temperaments, requiring the same care as
any ordinary moggie.
    Lifestyle Pets Inc., based in Wilmington, developed the Ashera by way
of a proprietary blend of the exotic bloodlines of the African Serval and
the Asian Leopard Cat and subsequently crossing with a domestic cat.
Although other feline hybrids do exist, the Ashera is unique in that
genetic monitoring is used to standardize breeding and ensure that the
defining features and size of the Ashera remain exceptionally consistent.
    Fully socialized, the Ashera gets along well with children and other
pets, acting and playing like a regular domestic cat. Unusually for cats,
the Ashera takes well to being walked on a leash.
    A Beverly Hills family expecting delivery of their Ashera this summer
said: "We can't wait to welcome this amazing cat into our family. We have
already seen one of the first Asheras and our children are especially
excited!"
    Priced at $22,000, the Ashera will be limited to less than a hundred
per year, with only fifty Asheras available annually in the United States.
    Earlier this year, the Hollywood glitterati got a sneak peak of the
Ashera during Oscar week and a kitten was later shown on the entertainment
news show "Access Hollywood."
    International clients have also shown great interest, with the first
Ashera kitten for a Russian client planned for delivery to Moscow at the
end of 2007.
    For information visit http://www.lifestylepets.com. For high-resolution
press photos, visit http://www.lifestylepets.com/press/
    Photos:
    http://www.ereleases.com/pr/2007-LifestylePets.jpg
    http://www.ereleases.com/pr/2007-LifestylePets2.jpg

    PRESS CONTACT:
    TMG International, Los Angeles
    Lauren Whalen/Christine King
    Lauren@TMGInternational.com or ck@TMGInternational.com
    310.887.7077
    This release was issued through eReleases(TM). For more information,
visit http://www.ereleases.com.


  SOURCE Lifestyle Pets Inc.




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Related links:
  • http://www.lifestylepets.com/
    CONTACT:
    Lauren Whalen, Lauren@TMGInternational.com,
    or Christine King, ck@TMGInternational.com, both for Lifestyle
    Pets Inc., +1-310-887-7077

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