LYNDHURST, N.J., May 31 /PRNewswire/ -- Citizen Watch Company of
America, Inc. has signed Eli Manning, quarterback for the New York Giants,
to its international media campaign, Unstoppable. With the addition of Mr.
Manning, Citizen has completed the signing of the fresh new athletes who
comprise Citizen's roster of Unstoppable brand ambassadors. The Eli Manning
print creative breaks in the June 11th issue of Sports Illustrated. Updated
creative for the entire campaign, which includes new print ads and OOH
along with new television commercials, is set to run in conjunction with
the launch of Citizen's Fall 2007 collection.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070531/NYTH036 )
The Citizen Eco-Drive advertising campaign, titled "Unstoppable", draws
parallels between the light-powered technology that powers all Citizen
Eco-Drive watches -- effectively rendering them unstoppable -- and the
individual athletes who have proven themselves to be unstoppable in their
careers. Eli Manning, who was the #1 NFL draft pick in 2004, joins the
international Citizen roster of athletes including Paula Creamer, winner of
5 LPGA events and named "Rookie of the Year" in 2005; Nicole Vaidisova,
winner of 6 career WTA Tour singles titles before the age of 18; Emeka
Okafor, Power Forward/Center for the Charlotte Bobcats and also named
"Rookie of the Year" in 2005, and Michael Waltrip, winner of the Daytona
500 in 2001 and 2003, all in the U.S.; Dion Phaneuf, defenseman for the
Calgary Flames, in Canada; Chemmy Alcott, Great Britain's #1 female skier
and Kevin Pieterson, among the world's top batsmen in cricket, both in
Great Britain.
First launched in 2003, the Citizen Eco-Drive Unstoppable campaign has
made more than 5.5 billion impressions in print and television media.
Citizen will continue to advertise heavily in weekly magazines including
People and Sports Illustrated, and monthly fashion and lifestyle magazines
including Glamour, Marie Claire, Men's Health, Latina and LouLou, in the
U.S. and Canada. Print ads will continue to appear in English, Spanish and
French. For television, Citizen will introduce new :15 second television
commercials featuring Eli Manning, Paula Creamer and Nicole Vaidisova.
About Citizen Eco-Drive
Be a model citizen and go green with Citizen Eco-Drive watches, which
prove that style and sustainability can co-exist with their ecologically
friendly timekeepers.
Citizen Eco-Drive utilizes the power of light from any natural or
artificial light source and converts it into stored energy. Enough energy
is stored to power the watch for at least six months, even in the dark.
Citizen holds the leading position in the mid-priced watch market in the
United States and is available nationwide at fine jewelry and department
stores. http://www.citizenwatch.com
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