Stop by Krispy Kreme for a free doughnut of your choice on
Friday, June 3rd, 2005
WINSTON-SALEM, N.C., June 1 /PRNewswire-FirstCall/ -- Could there be a
sweeter day of the year? On Friday, June 3rd, Krispy Kreme Doughnuts, Inc.
(NYSE: KKD) celebrates National Doughnut Day by offering customers a free
doughnut of their choice in participating stores throughout the U.S.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050601/NYW070 )
National Doughnut Day was established in 1938 by the Chicago Salvation
Army to raise much-needed funds during the Great Depression and to honor the
work of World War I Salvation Army volunteers who prepared doughnuts for
thousands of soldiers. National Doughnut Day is celebrated annually on the
first Friday in June.
"National Doughnut Day is a perfect time for us to give a little something
back to our loyal customers throughout the country," said Stan Parker, Senior
Vice President of Marketing for Krispy Kreme. "It's also a great opportunity
to build awareness and acknowledge the continued good work of the Salvation
Army."
Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a
leading branded specialty retailer of premium quality doughnuts including the
Company's signature Hot Original Glazed. Krispy Kreme currently operates more
than 380 stores in 45 U.S. states, Canada, Australia, Mexico, the Republic of
South Korea and the United Kingdom. Krispy Kreme can be found on the World
Wide Web at http://www.krispykreme.com.
Information contained in this press release, other than historical
information, should be considered forward-looking. In particular, the Company
has made predictions about its forecasted growth in systemwide sales for the
second half of the fiscal year and the fiscal year overall, its revised
development plans and estimated new store openings for the fiscal year and the
potential for its new product and cost saving initiatives. Forward-looking
statements are subject to various risks, uncertainties, and assumptions.
Should one or more of these risks or uncertainties materialize, or should
underlying assumptions prove incorrect, actual results may vary materially
from those anticipated, estimated or expected. Among the key factors that may
have a direct bearing on Krispy Kreme's operating results, performance or
financial condition are its dependence on franchisees to execute its store
expansion strategy, supply issues, changes in consumer preferences and
perceptions, the failure of new products or cost saving initiatives to
contribute to financial results in the timeframe or amount currently
estimated, the outcome of the pending investigation by the Securities and
Exchange Commission, the pending shareholder class action, and the pending
shareholder derivative action, and numerous other factors discussed in Krispy
Kreme's periodic reports, proxy statement and other information statements
filed with the Securities and Exchange Commission.
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