Consumers Prefer PNDs over Mobile Phone Navigational Services ... For Now
DALLAS, June 3 /PRNewswire/ -- Worldwide shipments of GPS-integrated
mobile devices will grow at an annualized rate of nearly 40% over the next
five years, reaching 834 million units in 2012, according to Parks
Associates' new report GPS: A Path to New Applications on Mobile Devices.
The report looks at a variety of mobile devices, including personal
navigation devices (PNDs), mobile handsets and smartphones, portable media
players, and personal digital assistants (PDAs). Mobile handsets and
smartphones will constitute the majority of shipments up to 2012, but PNDs
will remain the most widely used and preferred navigation choice in the
next three years, said Harry Wang, senior analyst, Parks Associates.
"GPS will come to your mobile handset as a standard feature, but mobile
carriers are still a couple of years away from turning GPS into a
money-making, mass-market feature," Wang said. Currently, consumers prefer
PNDs thanks to the combination of a bigger screen, more versatile
functions, and growing affordability.
"The use of navigational services on mobile phones will lag behind
adoption of PNDs and GPS-integrated handsets in the near term," Wang said.
"Carriers can boost consumer interest and usage by developing flexible and
innovative services and revenue models."
GPS: A Path to New Applications on Mobile Devices features Parks
Associates' latest research on GPS-enabled mobile devices. It highlights
the development and market trends for the major mobile navigation platforms
and analyzes the adoption of GPS-enabled value-added content and services
among hardware manufacturers and service operators and ultimately
consumers.
For additional information, visit http://www.parksassociates.com or
contact 972-490-1113 or sales@parksassociates.com.
About Parks Associates: Parks Associates is an internationally
recognized market research and consulting company specializing in emerging
consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500
to small start-ups through market reports, primary studies, consumer
research, custom research, workshops, executive conferences, and annual
service subscriptions.
Each year, Parks Associates co-hosts executive thought leadership
conferences CONNECTIONS(TM) and CONNECTIONS(TM) Europe in partnership with
the Consumer Electronics Association (CEA(R)). In addition, Parks
Associates produces the online publication Industry Insights in conjunction
with the CONNECTIONS(TM) Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com |
http://www.connectionsindustryinsights.com
Contact: Chelsey Tyson
Parks Associates
972-490-1113
Email: Chelsey@parksassociates.com
Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Harry Wang
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=68898
|
