New Technologies Deliver Exceptional Color Reproduction and Black Levels
NEW YORK, June 5 /PRNewswire/ -- Sony today introduced seven new
BRAVIA(R) XBR flat-panel LCD high-definition televisions including models
with TRILUMINOS(R) LED backlight and local dimming for outstanding
black-level reproduction and unmatched contrast.
The new models expand the BRAVIA LCD line up to 30 models ranging in
screen size from 19- to 70- inches measured diagonally.
The XBR models represent Sony's premium line, delivering the latest
features and the pinnacle of picture quality.
"Critics consistently praise BRAVIA as the best HDTVs on the market,
and the XBR badge indicates the best of the best," said Jeff Goldstein,
vice president of marketing for Sony Electronics' television marketing
group. "Consumers can now experience the quality of BRAVIA from small-sized
models all the way up through our premium big screen XBR series."
XBR8-Series
Leading the line is the full HD 1080p 55-inch KDL-55XBR8 and 46-inch
KDL-46XBR8 models (all measured diagonally). The models incorporate Sony's
TRILUMINOS three-color LED backlight technology with local dimming coupled
with 10-bit processing and 10-bit panel to deliver exceptionally deep black
level and accurate colors.
Sony's TRILUMINOS LED backlight technology dramatically expands the
TV's color range by aligning individual clusters of red, green and blue
LEDs, significantly elevating color purity compared to traditional single
white LED backlights.
Additionally, the sets offer the new Advanced Contrast Enhancer PRO
(ACE PRO) technology. ACE PRO, which features Sony's own algorithm for
local dimming, improves contrast and dynamic range by controlling the LED
backlight level by area so that detail is maintained in the dark areas,
while other areas are driven near peak brightness. The technology reduces
unnecessary light emission resulting in true, deep blacks and reduced power
consumption compared to conventional LED backlit models.
The models also feature BRAVIA Engine(TM) 2 PRO, which is Sony's latest
high quality picture processing technology and the company's Motionflow
120Hz high frame rate technology.
Sony's Motionflow technology allows you to enjoy movies and prime-time
TV (film-based content) with exceptional clarity and resolution in motion.
The Motionflow algorithm identifies film content and removes "judder"
resulting in a clearer picture with smoother motion during sweeping pans
without a visible jerking or stuttering. Additionally, Motionflow 120Hz
technology creates 60 unique frames between each of the existing 60 frames,
doubling the frames displayed per second, further improving images for fast
action sports and other programming.
Rounding out the picture enhancement suite in the XBR8 is x.v.Color
compatibility. This technology expands the potential color data range of
video by about 1.8 times, resulting in the display of more natural and
vivid colors similar to what the human eye can actually see. This
complements Sony's HD camcorder models and Blu-ray Disc players, which
capture and display color range beyond what broadcasters currently deliver.
The models also feature Sony's Digital Media Extender (DMeX), providing
the ability to seamlessly add new features. DMeX allows users to connect
optional expansion modules such as the BRAVIA DVD Link, the BRAVIA Wireless
link, the BRAVIA Input Link, which will ship later this year, and the
currently available BRAVIA Internet Video Link.
The BRAVIA Internet Video Link module attaches to the back of a
selection of the Sony's 2007 and 2008 BRAVIA LCD flat-panel television
models. The service seamlessly streams on-demand entertainment including
movies, TV programs, your favorite YouTube videos and a variety of other
content not found on network or cable/satellite TV. The service connects to
the Internet via your existing broadband Ethernet connection and streams
content at no additional charge. Content is easily navigated with Sony's
Technical Emmy(R) award-winning Xross Media Bar (XMB)(TM) user interface.
Rounding out the feature set is Digital Media Port (DMP) compatibility,
which provides access to video and music from portable media devices like
compatible Walkman(R) and iPod(R) players and other DMP accessories, which
are sold separately. The models also can display digital photos using
creative multi-plane 3D graphics slideshows from USB devices, as well as
access photos from your PC in another room using Digital Living Network
Alliance (DLNA) compliant devices via your home network.
Sony's new 3D Favorites Menu complement the XMB graphical user
interface, which has been also been enhanced with Sony-unique integration
of TV Guide providing easy access and navigation of content and menus
through colorful thumbnails and logically placed icons.
Inputs found on the XBR8 models include four 1080/60 24p HDMI
connections (HDCP), two 1080/60p HD component inputs, a 1080/60p-capable PC
input, Ethernet (RJ-45) port and a RS-232C connection.
XBR7-Series
The full HD 1080p XBR7-series includes the 70-inch KDL-70XBR7 and
40-inch KDL-40XBR7 models. With WCG-CCFL backlight, 10-bit processing and
10-bit panel, and ACE (Advanced Contrast Enhancer circuitry), the models
deliver outstanding picture quality and elegant style only BRAVIA can
deliver.
The KDL-70XBR7 features BRAVIA ENGINE 2 Pro digital video processing,
while the KDL-40XBR7 offers BRAVIA ENGINE 2 EX. The models both feature
Sony's Motionflow 120Hz high frame rate technology and x.v.Color. Rounding
out the feature set on these models is the new 3D Favorite Multi-plane
graphics, XMB graphic interface with TV Guide, BRAVIA Sync, DMeX and DMP
compatibility.
The XBR7 models also can display digital photos and play digital music
from USB devices and photos from Digital Living Network Alliance (DLNA)
compliant devices via your home network.
Inputs include four 1080/60 24p HDMI connections (HDCP), two 1080/60p
component inputs, a 1080/60p PC input, Ethernet (RJ-45) port and a RS-232C
connection.
XBR6-Series
Complementing the full HD 1080p 32-inch class (31.5 inch diagonal)
KDL-32XBR6 and 37-inch KDL-37XBR6 models previously announced, the full HD
1080p 52-inch KDL-52XBR6, 46-inch KDL-46XBR6 and the 40-inch KDL-40XBR6
models were also introduced today (all screen sizes measured diagonally).
The models offer a space-saving bottom speaker, floating-glass industrial
design and all of the features found in the KDL-40XBR7 except the RS-232C
connection and BRAVIA ENGINE 2 EX.
All of the new XBR series models also offer the option of additional
speaker grille color accents including silver, red, brown and gold. The
optional color grilles can be purchased separately. XBR8 and XBR7 models
ship with a black grille cover and the XBR6 ships with a silver grille
cover. Additional grille covers are sold separately.
All of the new BRAVIA models ship this fall and further details are
available at http://www.sony.com/2008xbr. They will be offered at
sonystyle.com and at Sony Style retail stores nationwide, as well as at
authorized Sony dealers across the country.
Contact:
Greg Belloni
Sony Electronics, Inc.
858-942-4460
greg.belloni@am.sony.com
Tania Scheer
PainePR
949-809-6782
tscheer@painepr.com
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