Partnership With Pure Digital Technologies Makes it Easy for Anyone to Create
and Share DVD Home Movies
WOONSOCKET, R.I., June 6 /PRNewswire/ -- The digital imaging revolution
took another leap forward today with the introduction of the CVS One-Time-Use
Video Camcorder -- the world's first single-use point-and-shoot digital video
camera. CVS/pharmacy, the retail leader in digital photo and image
processing, is exclusively offering the world's first compact, affordable,
one-time-use solution for creating and sharing high quality home movies on
DVD. For under $30, consumers can now enjoy a DVD home video experience that
compares to pricey DVD camcorders, which cost upwards of a thousand dollars.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050606/SFM095 )
Built on the Pure Digital(R) Imaging platform, the revolutionary new CVS
camcorder is the perfect easy-to-carry choice for capturing memories of
weddings, vacation getaways, beach trips, or any time that family and friends
get together. Just grab it and go -- and leave that expensive and cumbersome
traditional camcorder at home. Using just three simple buttons, consumers can
capture up to 20 minutes of digital quality video and sound, in as many
separate segments or clips as they wish. The video camcorder's 1.4-inch color
playback screen lets consumers instantly enjoy their home videos and even
delete unwanted segments with the press of a button. Once finished shooting,
consumers simply return the video camera to their local CVS/pharmacy store and
get a DVD to view and share the very same day.
The DVD from CVS/pharmacy makes watching, sharing and saving home movies
easier than ever before. For the first time, consumers get custom home movies
with all the benefits of a professional, fully edited DVD. Features people
would expect to find on a major motion picture DVD -- like a main menu and
individual, titled scenes -- make it easy to find and view each home movie
segment they've shot. In addition, the CVS DVD features an advanced e-mail
computer application with Pure Digital's SmartShare(TM) technology that makes
sharing videos with family and friends just as easy as sharing photos online.
The program runs directly from the DVD, eliminating the need to install
software. Now, even novice computer users can easily share home videos, video
greeting cards and custom movies with friends and family.
"Making home videos easy and affordable for our customers is what the CVS
One-Time-Use Video Camcorder is all about," said Chris Bodine, Executive Vice
President of Merchandising and Marketing at CVS/pharmacy. "For the first
time, consumers can have a rich, worry-free home moviemaking experience with
an affordable single-use camcorder that easily fits in their pocket or purse.
With the finished DVD they get back from the CVS/pharmacy photo lab, they have
a convenient way to view and archive their precious memories that also lets
them share those memories just as easily as they share digital photos."
"The introduction of the disposable film camera significantly grew the
photography industry by making photography accessible and affordable to
anyone," said Mike Wolf, Director of Digital Photography Trends at
InfoTrends/CAP Ventures. "One-time-use camera category has grown to be 218
million units annually and we expect it to account for 38% of total film
volume in the U.S. in 2005. A simple and affordable one-time-use digital
camcorder could spur growth in the digital video market in a similar way."
"We believe that capturing and sharing high-quality, digital home movies
should be a fun and easy experience," said Jonathan Kaplan, Chairperson and
Chief Executive Officer, Pure Digital Technologies, Inc. "Our partnership
with CVS/pharmacy delivers a complete digital home video solution that is
affordable and simple enough for even novice users."
Video Camcorder Features and Benefits
-- Simple-to-use, pocket-sized camcorder weighs under 5 ounces
-- Holds 20 saved minutes of digital quality video and sound
-- 1.4 inch color playback screen
-- Ability to playback and delete videos
-- Return to any CVS/pharmacy 1-hour photo lab for DVD
DVD Features and Benefits
-- Simple viewing on DVD players or computers with DVD drive
-- Convenient archiving and storage
-- Email video and video greeting cards as easily as digital photos with
SmartShare(TM) computer application
-- No email system or software installation required
Through its partnership with Pure Digital, CVS/pharmacy is the first to
bring digital one-time-use video cameras to consumers. Exclusively available
now in over 1,400 CVS/pharmacy locations nationally, the cameras will be
available in over 4,500 stores by June 26th. The CVS Digital One-Time-Use
Video Camcorder retails for only $29.99. Video camera processing is $12.99
and includes a CVS DVD built with technology for easy viewing, sharing and
archiving of home videos.
About CVS Corporation
CVS (NYSE: CVS) is America's largest retail pharmacy, operating more than
5,400 retail and specialty pharmacy stores in 36 states and the District of
Columbia. With more than 40 years of dynamic growth in the retail pharmacy
industry, CVS is committed to being the easiest pharmacy retailer for
customers to use. CVS has created innovative approaches to serve the
healthcare needs of all customers through its CVS/pharmacy stores; its online
pharmacy, CVS.com; and its pharmacy benefit management, mail order and
specialty pharmacy subsidiary, PharmaCare. General information about CVS is
available through the Investor Relations portion of the Company's website, at
http://investor.CVS.com , as well as through the pressroom portion of the
Company's website, at http://www.cvs.com/pressroom.
About Pure Digital Technologies, Inc.
Pure Digital Technologies develops imaging technology that powers simple
and affordable digital photography solutions for the mass market. The Pure
Digital(R) Imaging Platform -- a network of proprietary, retail-based servers
with sophisticated image and video processing capabilities -- enables a host
of high-growth imaging solutions, including the world's only digital
single-use cameras and video camcorders. Cameras built on the Pure Digital(R)
Imaging Platform deliver a new level of affordability, quality, and simplicity
to mass market consumers. The Pure Digital(R) Imaging Platform is currently
being implemented at many of the world's leading retail and photo-taking
destinations.
Media Contact:
Todd Andrews
Director of Corporate Communications
CVS/pharmacy
401-770-5717
Media Contact:
Wynne Ahern
Communication Strategies, LLC
510-663-3213
wynne@commstrat.net
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