BURGER KING(R) Restaurants Worldwide to Offer Exclusive Pokemon Premiums
with Each Purchase of a Kids Meal
BELLEVUE, Wash., June 10 /PRNewswire/ -- Pokemon USA, Inc., and Burger
King Corp. today announced a promotional partnership that will bring
popular characters like Pikachu(R), Darkrai(TM), Dialga(TM) and Palkia(TM)
to children around the world. Participating BURGER KING(R) restaurants
worldwide will offer an exclusive Pokemon Trading Card Game (TCG) card and
accessory with each purchase of a BK(R) Kids Meal. These BURGER KING(R)
restaurants will be the only place where children can obtain each of the 12
different Pokemon TCG cards and accessories. The promotion will run from
July 7 through August 3 domestically and throughout the late summer and
fall internationally.
Available for a limited time only, while supplies last, the premiums
are based on Pokemon TCG: Diamond & Pearl -- the latest expansion of the
best-selling Pokemon Trading Card Game -- featuring characters from Pokemon
Diamond and Pokemon Pearl, the video games sold exclusively for Nintendo
DS(TM). The program will be supported by Burger King Corp. through a fully
integrated marketing campaign that includes television advertising,
in-restaurant merchandising, custom packaging and an online minisite
(http://www.bk.com/pokemon).
"Burger King is a wonderful partner for Pokemon," said J.C. Smith,
marketing director at Pokemon USA, Inc. "The combination of highly
collectible Pokemon Trading Card Game giveaways with the extensive
worldwide reach and marketing provided by Burger King is certain to create
excitement and anticipation among Pokemon fans and players."
"Burger King Corp. and Pokemon are both big brands widely known for
innovation, which makes this partnership a great fit," said Cindy Syracuse,
Senior Director of Marketing Impact for Burger King Corp. "Together we
offer consumers access to Pokemon TCG Diamond and Pearl cards as well as
exclusive card accessories found only in BURGER KING restaurants."
About Pokemon USA
Pokemon USA, Inc., a subsidiary of The Pokemon Company in Japan,
manages the property outside of Asia which includes licensing, marketing,
the Pokemon Trading Card Game, an animated TV series, the Pokemon Trading
Figure Game, home entertainment and the official Pokemon website. Pokemon
was launched in Japan in 1996 for play on Nintendo's Game Boy(R) and has
since evolved into a global cultural phenomenon. Pokemon was introduced in
North America in 1998 and today is one of the most popular toy and
entertainment properties in the world. For more information, visit
http://www.pokemon.com.
About Burger King
The BURGER KING(R) system operates more than 11,400 restaurants in all
50 states and in 70 countries and U.S. territories worldwide. Approximately
90 percent of BURGER KING(R) restaurants are owned and operated by
independent franchisees, many of them family-owned operations that have
been in business for decades. To learn more about Burger King Corp. please
visit the company's Web site at http://www.bk.com.
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