Largest take 'n' bake pizza chain uses Force.com Platform-as-a-Service to
create and deploy a highly tailored franchising solution.
SAN FRANCISCO, June 11 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE:
CRM), the market and technology leader in Software-as-a-Service (SaaS) and
Platform-as-a-Service (PaaS), today announced that the fifth largest pizza
chain in the country is using Salesforce to increase the success of its
expanding franchise business. Using the Force.com Platform-as-a-Service,
Papa Murphy's International developed and deployed a highly customized
solution that allows it to track and manage franchisor information from
initial inquiries to contract signing, through site construction and on an
ongoing basis for store operations. Salesforce.com partner CenterStance
helped deploy the solution for Papa Murphy's.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO)
Papa Murphy's is one of the 43,600 companies of all sizes, industries
and geographies that comprised the salesforce.com customer base as of April
30, 2008. Revenue and subscribers will be recognized as the service is
delivered.
Papa Murphy's was able to customize and implement their Salesforce CRM
applications very rapidly, including Salesforce SFA, Salesforce Marketing,
Salesforce Customer Portal and Salesforce Mobile for its franchise sales
staff. In addition, Papa Murphy's is using Force.com to customize
Salesforce and tapped into the AppExchange to add additional functionality
including Salesforce for Google Adwords. Finally, after a short training
session, the company found users were quite comfortable with Salesforce and
eager to use it and adoption has already exceeded expectations.
"We have a very mobile workforce, and we needed a way for them to
capture, access, and use information to increase the success of both our
company and our franchisees," said Brian Fisher, director of business
technology at Papa Murphy's. "Salesforce gave us exactly what we needed,
since we could leverage existing features and also tailor the solution for
our particular business. Our staff especially enjoys the ability to access
Salesforce from their Blackberries, which eliminates the need to start up
their computers constantly while on the road."
With this proven success for its franchise sales team, the company next
rolled out Salesforce to its construction group and operations team. It
took less than three months to design, implement and train employees on the
custom objects, forms, applications and processes that have streamlined
their internal operations. Fisher estimates that with other technology
options available to his team, this project would have taken at least a
year to rollout. He was truly impressed with the time saved on development
and staff training. Now Papa Murphy's has a single, centralized location in
which to manage all aspects of its franchise business.
Papa Murphy's is also using Salesforce Customer Portal for its internal
help desk needs. Emails sent to the help desk automatically create a case,
and the IT team can use Salesforce to assign resources and track the issue
to resolution.
"Salesforce is so easy to use, and requires so little IT support, that
we've tapped it for all aspects of our business, both internally and
externally," added Fisher. "We've increased productivity and improved
communications, and now have a highly efficient way to manage the growth of
our franchise business. Salesforce is proving to be instrumental to our
ongoing success."
About Papa Murphy's
Papa Murphy's is the fifth-largest pizza chain in the country and the
pioneer of the Take 'N' Bake pizza concept. Papa Murphy's operates over
1,000 locations in 30 states and Canada. The Vancouver, Wash.-based company
offers custom-made pizzas featuring high-quality fresh toppings generously
layered on pizza dough that is made fresh each morning in each store. Papa
Murphy's pizzas are baked at home in customers' ovens for a piping hot,
delicious meal whenever they want it. In addition to handmade pizzas, the
company offers a growing menu of Take 'N' Bake items, including cheesy
bread, lasagna, chocolate chip cookie dough and freshly-made salads. Papa
Murphy's has been voted "Best Pizza Chain in America" for five consecutive
years by consumers nationwide in the Restaurants and Institutions
"Consumers' Choice in Chains" survey. For more information, visit
http://www.papamurphys.com.
Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and
distribution of any business application with platform-as-a-service.
Developers, customers and partners can use Force.com to easily create a new
generation of on-demand applications and deploy them worldwide as a
service. Force.com allows applications to be easily shared, exchanged and
installed with a few simple clicks via salesforce.com's AppExchange
marketplace, enabling all the innovation that Force.com unleashes to be
easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of
customers installing thousands of applications via the AppExchange.
Customers of all sizes can quickly and easily extend Salesforce with
additional on-demand business applications available on the AppExchange,
found at http://www.salesforce.com/appexchange.
About salesforce.com
Salesforce.com is the market and technology leader in
Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS). The
company's portfolio of SaaS applications, including its award-winning CRM
application, available at http://www.salesforce.com/products/, has
revolutionized the ways that customers manage and share business
information over the Internet. The company's Force.com PaaS enables
customers, developers and partners to build powerful on-demand applications
that deliver the benefits of multi-tenancy across the enterprise.
Applications built on the Force.com platform, available at
http://www.force.com, can be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's AppExchange marketplace available at
http://www.salesforce.com/appexchange.
As of April 30, 2008, salesforce.com manages customer information for
approximately 43,600 customers including ABN AMRO, Dow Jones Newswires,
Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any
unreleased services or features referenced in this or other press releases
or public statements are not currently available and may not be delivered
on time or at all. Customers who purchase salesforce.com applications
should make their purchase decisions based upon features that are currently
available. Salesforce.com has headquarters in San Francisco, with offices
in Europe and Asia, and trades on the New York Stock Exchange under the
ticker symbol "CRM". For more information please visit
http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
Copyright (c) 2008 salesforce.com, inc. All rights reserved. Salesforce
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Other names used herein may be trademarks of their respective owners.
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