CHARLOTTE, N.C., June 11 /PRNewswire/ -- Bank of America, the nation's
leading provider of Online and Mobile Banking services, today announced
that it has surpassed one million unique active Mobile Banking customers.
Mobile Banking allows customers to check balances, pay bills, transfer
funds, view posted and pending transactions and even locate banking centers
and ATMs, accompanied by maps and directions. The service was introduced
nationwide in May 2007 as part of Bank of America's suite of Online Banking
services. Nearly 25 million consumers bank online with Bank of America.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050720/CLW086LOGO-b )
"Mobile Banking provides consumers with the convenience of managing
their finances on-the-go, right from their handheld device. We see over
100,000 users daily on peak high usage days," said Lance Drummond,
e-Commerce and ATM executive for Bank of America. "Consumers have a lot of
activities to fit into their every day, but still expect to be connected
and in control of their finances 24/7. More than 1 million consumers have
found the right solution with Bank of America Mobile Banking."
Mobile Banking Adoption
Nationwide, the innovative service is being widely adopted across the
Bank of America footprint. Metro-locales that skew toward high mobile phone
usage rank amongst the fastest adopters of Bank of America's mobile banking
service:
1. Los Angeles, CA
2. Atlanta, GA
3. Washington DC
4. Dallas, TX
5. New York, NY
6. Houston, TX
7. Phoenix, AZ
8. Boston, MA
9. Miami, FL
10. Anaheim, CA
Over 4 million Mobile Banking Customer Sessions Monthly
Almost all customers use Bank of America's Mobile Banking service to
view account balances, eight in ten review transactions, while four in ten
use their handhelds to transfer funds or pay bills. Frequency of use by
active users continues to increase monthly, with over 4 million account
sessions in May 2008 alone.
Notably, two-thirds of Bank of America's mobile bankers are under 35
years old and four out of five are under 45 years old, as Gen Y and X
consumers who have embraced mobile web technology are similarly driving
mobile banking usage.
Easy to Get Started
The Web-based service is accessible via most phones that have mobile
Internet access and requires no downloading of software. To access Mobile
Banking, customers simply go to http://www.bofa.mobi on their phone's web
browser and enter their Online Banking ID and passcode to access their
accounts. Apple iPhone, RIM Blackberry and Microsoft Windows Mobile devices
are the most popular ones used by mobile banking customers.
Safe and Secure
Bank of America's Mobile banking transactions are safe and secure with
SiteKey(R) security service, as well as the Zero Liability Online Banking
Guarantee. To help protect customer information, the bank has developed an
end-to-end security feature that encrypts information when sent between the
mobile phone and the bank.
For more information on Bank of America's Online and Mobile Banking
services, consumers can visit http://www.bankofamerica.com/anywhere .
About Online Banking
Bank of America is a leading provider of online and mobile banking
financial services, and its online site, http://www.bankofamerica.com , has
received widespread recognition. The site is among the top 50 of all
U.S.-based Internet properties in terms of unique visitors monthly, and No.
1 among business and finance sites, according to comScore Media Metrix.
Nielsen/NetRatings ranks Bank of America as the top online full-service
bank destination in terms of audience, page views and active reach on the
site. Bank of America has ranked No. 1 in Javelin Strategy & Research's
safety scorecard four years in a row. Bank of America won the Webby
People's Choice Award in 2006 and 2007 in the online banking/bill pay
category. Global Finance magazine named bankofamerica.com the best consumer
Internet bank in the world and ranked the bank No. 1 for its bill payment
and presentment and online consumer credit sites.
Bank of America
Bank of America is one of the world's largest financial institutions,
serving individual consumers, small and middle market businesses and large
corporations with a full range of banking, investing, asset management and
other financial and risk-management products and services. The company
provides unmatched convenience in the United States, serving more than 59
million consumer and small business relationships with more than 6,100
retail banking offices, nearly 18,500 ATMs and award-winning online banking
with nearly 25 million active users. Bank of America is the No. 1 overall
Small Business Administration (SBA) lender in the United States and the No.
1 SBA lender to minority-owned small businesses. The company serves clients
in more than 150 countries and has relationships with 99 percent of the
U.S. Fortune 500 companies and 83 percent of the Fortune Global 500. Bank
of America Corporation stock (NYSE: BAC) is a component of the Dow Jones
Industrial Average and is listed on the New York Stock Exchange.
http://www.bankofamerica.com
|
