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  Subscription.com Launches with 17 LinkShare Partners

   LinkShare Advertisers include Identity Truth, iWin.com, Magazines.com,
        Match.com, McAfee.com, Shockwave, and others as key partners

    NEW YORK, June 12 /PRNewswire/ -- Subscription.com launched in
partnership with 17 top LinkShare advertisers, the companies announced
today, providing consumers with a single Website for finding, researching
and comparing the best subscription services, magazine subscriptions and
newspaper subscriptions.

    "Subscription services and publications continue to explode in
popularity, from online services to magazines, but very few people have the
time to make a thorough comparison. Subscription.com makes that possible by
giving users one place to compare and find the subscriptions that best meet
their needs," said Steve Schaffer, publisher of Subscription.com.

    LinkShare supported the launch of Subscription.com by recruiting
advertisers who participate in the LinkShare Network and giving them
opportunities to create custom offers and receive prominent placement.
Products such as McAfee Total Protection, Identity Truth, Match.com, iWin,
Shockwave Unlimited and Magazines.com are just a few LinkShare advertising
network advertisers that appear on Subscription.com.

    "One of the fastest-growing services at LinkShare is lead generation,
where advertisers look to us to find innovative and measurable ways to
improve market acceptance of their offerings," said Kelli Beougher, senior
vice president at LinkShare. "We are thrilled to work with Subscription.com
and support its drive to be a destination site for anyone seeking a single
source for all of their subscription needs."

    "McAfee is proud to team with LinkShare and Subscription.com to offer
our customers a proactive PC and Internet security solution," said Victor
Liu of McAfee. "All McAfee products offer Security as a Service (SaS(TM))
technology that continuously delivers the latest protection so that what
consumers value is always guarded, and by participating in
Subscription.com, we can enhance the shopping experience for our
customers."

    Jamie Grove, vice president of E-Commerce at Highlights for Children,
said, "We're thrilled to extend our relationship with LinkShare by joining
the launch of Subscription.com. Highlights Magazines are a natural fit for
this exciting new site."

    About LinkShare

    LinkShare Corporation provides ecommerce businesses with a wide range
of online marketing services including Search Marketing (SEM), Lead
Generation and Affiliate Marketing. Advertisers can increase their online
sales by leveraging LinkShare's massive performance marketing network along
with expert consultative services and patented technology. Superior service
combined with technology innovation allows advertisers and publishers to
acquire and retain new customers, increase revenue and drive results.

    LinkShare clients include Fortune 500 and other prominent and emerging
companies doing business online, including J.C. Penney, 1-800-Flowers.com,
American Express, and Avon Products. LinkShare was founded in 1996 and is
headquartered in New York City, with offices in San Francisco, Chicago,
London and Tokyo. LinkShare is a division of Rakuten, Inc.

    About Rakuten, Inc.

    Headquartered in Tokyo, Rakuten is one of the world's largest and most
comprehensive Internet service companies, providing leading services in
e-commerce, portal & media, travel, financial services, and professional
sports. Rakuten focuses on new business development and increasing its
scope in order to improve and diversify service offerings. Rakuten, Inc. is
a publicly traded company in Japan (JASDAQ: 4755).

    About Subscription.com

    Subscription.com is the place for all your subscription needs. The site
helps users to quickly find, research and compare everything from services
like dating and identity protection, to publications like newspapers and
magazines. Subscription.com features over 60 services, over 2,000
magazines, and over 200 newspapers. Users can browse by category or topic
to find detailed information on subscriptions that are of interest to them
and also find special deals and exclusive coupon codes for extra savings.



  SOURCE LinkShare Corporation




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Related links:
  • http://www.linkshare.com
  • http://www.subscription.com
    CONTACT:
    Mark Kirschner of LinkShare, +1-646-943-8359,
    mkirschner@linkshare.com; or Dan Dent of Blanc & Otus,
    +1-617-451-7351, ddent@blancandotus.com

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