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  Sony Ericsson Redefines Music on the Move With W600 Walkman(R) Phone for North American Consumers

  High-Quality Digital Music, 3D Gaming and Megapixel Imaging Advance Mobile
                                Entertainment

    RESEARCH TRIANGLE PARK, N.C., June 13 /PRNewswire/ -- Sony Ericsson today
announced a second Walkman(R) phone with the introduction of the Sony Ericsson
W600, a unique all-in-one compact device.  With the W600 consumers can do
more:

     *  Handle phone calls while listening to digital music on the move
     *  Capture great quality mega pixel images and video
     *  Experience 3D game play
     *  Access the Internet and e-mail

    "The W600 is an exciting new product leveraging the heritage of our parent
companies and demonstrates the vision when we combined Sony and Ericsson,"
said Miles Flint, global president of Sony Ericsson Mobile Communications.
    "Sony Ericsson led the way with high quality photos from a mobile phone,
and now consumers can use their mobile phone to easily access their favorite
music any where any time.  Like all Sony Ericsson handsets, the W600 is a
phone first with superb functionality and easy access to digital content and
applications that allow consumers to do more, hear more and experience more,"
Flint adds.

    The W600 is the second in a series of Walkman phones that deliver an
open-standard-based digital music player for the mass market combined with a
wide variety of key features such as:
     *  easy-to-use software to copy music to the device
     *  ample music storage capacity & long battery life
     *  great sound quality w/ superior headphones and built-in stereo
        speakers
     *  cutting-edge designs
     *  easy connection to other devices via Bluetooth(TM)

    "First imaging and gaming, and now adding music to your mobile phone is
the wave of the future.  With the W600, music lovers won't miss important
phone calls.  When a call comes in the music player automatically stops and
you receive important calls," said Urban Gillstrom president of Sony Ericsson
in North America.
    "We believe the W600 sets itself apart and will be another 'Wow, I've got
to have it!' Sony Ericsson product -- a mobile phone packed with cool features
in a compact form," Gillstrom added.

    Walkman Phone -- Music On-The-Go Anytime Anywhere
    W600 Walkman phone comes packaged with Disc2Phone(R) PC software that
enables quick, convenient transfer of music onto the phone via a PC. Accessing
music on the handset is quick and easy via hard music buttons that play, pause
and stop music tracks.
    The W600 handles multiple file formats including MP3 and AAC.  Using PC
software from Sony CONNECT, downloaded songs and songs copied from CD's can be
transferred to the W600.
    Keeping a music collection up to date is a breeze. Consumers can easily
browse, sort, find, transfer and delete music files.  The W600 can store up to
ten full length CDs or between 80 and 120 songs depending on bit rate.
    With a unique music / flight mode setting that turns off the mobile phone
transmitter and the high quality headphones, consumers can listen to music
anywhere -- even on an airplane. The W600 will play music for up to 15 hours
with the phone on, or 30 hours with the phone in music mode.

    Staying Connected
    The W600 supports Bluetooth wireless functionality to easily connect other
Bluetooth enabled devices such as photo printers and headsets or for
peer-to-peer gaming. USB plug and play allows consumers to move images, music,
and video easily between a PC and the W600.

    Capturing Memories
    The W600 has a 1.3 MegaPixel camera, video recorder, picture light, and is
as simple to use as a traditional digital camera.

    Mobile Entertainment
    With the W600 games can be played in both vertical and horizontal mode
enhancing the widescreen details which gives the feel of a console gaming
experience. The W600 offers an enhanced gaming experience via a 3D graphic
engine making game play fast and smooth. A unique five-way navigation key and
dedicated A/B gaming buttons provides the feel of traditional gaming.  The
W600 is pre-installed with 3D versions of Worms(TM) Forts: Under Siege 3D
developed by THQ Wireless, Extreme Air Snowboarding(TM) developed by Digital
Chocolate and a new multiplayer version of Midway's Gauntlet(TM), developed
under license by TKO Software.

    Optional Accessories
    The MMC-60 Music Cable can connect the W600 to a stereo Hi-Fi, and the
HCA-60 Advanced Car hands-free kit allows music to be played through a car's
speakers.  Other accessories are available on Sony Ericsson's E-shop.
    The W600 will be available in North America beginning in the fourth
quarter 2005.

     W600 -- Features at a glance:

     Imaging and messaging           QuickShare(TM)
                                     1.3 MegaPixel camera
                                     Digital Still Camera user interface
                                     4 x digital zoom
                                     Picture light
                                     176 x 220 pixel TFT display
                                     1.8" 262K color display
                                     Video recording and full screen playback
                                     SMS and MMS
                                     Instant Messaging
                                     Adobe picture PC software

     Entertainment                   2 Stereo speakers
                                     Style-Up(TM) covers
                                     PlayNow(TM) ringtones and games
                                     Horizontal full screen games
                                     RDS FM radio
                                     Walkman(R) player (MP3/AAC)
                                     256 MB user memory
                                     Stereo headset with 3.5 mm jack
                                     40 polyphonic tones
                                     Java MIDP 2.0
                                     3D Java games
                                     Photo DJ(TM), MusicDJ(TM) and VideoDJ(TM)
                                     MegaBass(TM)
                                     Stereo Widening

     Connectivity                    Triple-band 850/1800/1900 MHz
                                     EDGE/GPRS class 10
                                     Access NetFront HTML browser
                                     Bluetooth(TM) and Infrared
                                     PC software
                                     External antenna connector
                                     USB system connector and cable

    About Sony Ericsson
    Sony Ericsson Mobile Communications and its affiliated companies serve the
global communications market with innovative and feature-rich mobile phones,
accessories, PC-cards and M2M solutions.  Established as a joint venture by
Ericsson and Sony in 2001, with head quarters in London, the company employs
5,000 people worldwide, including R&D sites in Europe, Japan, China and
America. For more information, please visit http://www.SonyEricsson.com and to
purchase Sony Ericsson products visit http://www.sonyericsson.com/us/shop

    Any product features, specifications or statements in this document that
are not historical facts are forward-looking and involve risks and
uncertainties.  Actual product features, specifications or forward-looking
statements are subject to change.


  SOURCE Sony Ericsson




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Related links:
  • http://www.sonyericsson.com/us
  • http://www.sonyericsson.com/us/shop
  • http://events.reflectsystems.com/clients/sonyericsson/june13th
    CONTACT:
    Corporate Communications - North America of
    Sony Ericsson Mobile Communications, +1-919-472-1400, or
    press.america@sonyericsson.com ; or Jason Genthner of
    GolinHarris, +1-972-308-9117, or jgenthner@golinharris.com , for
    Sony Ericsson North America; or on June 13th, Sarah Meche,
    +1-972-312-1577; or Canadian Media, John Settino of The iPR
    Group, +1-416-536-4741, or john@theiprgroup.com , both for Sony
    Ericsson. Please don't publish these numbers, email and contacts
    online.
    NOTE TO EDITORS: To view a webcast of Sony Ericsson's product
    announcements today please visit
    http://events.reflectsystems.com/clients/sonyericsson/june13th .
    To download hi-res photos of the W600 and other Sony Ericsson
    products please visit http://www.sonyericsson.com/us/press for
    our photo archive.

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