NORWALK, Conn., June 13 /PRNewswire/ -- Webloyalty.com, a leading
provider of online marketing services, today announced its expansion into
Europe with the signing of its first UK client, Interflora.co.uk, part of
FTD Group, Inc., a world leader in flower and gift delivery. The company
will support Interflora.co.uk and other clients from its new central London
office.
"Partnering with Webloyalty has greatly benefited our Internet business
in the UK," said Michael Barringer, marketing director, Interflora UK. "A
high proportion of our customers take advantage of the Shopper Discounts
and Rewards offer, and then return to our site for a repeat purchase.
Webloyalty has found a compelling model: giving regular online shoppers
great value and a new way to earn online cash rebates and providing online
retailers with a very welcome source of new revenue. We believe it could be
a big hit in the UK."
Customers shopping online with Interflora have the option to join
Webloyalty's Shopper Discounts and Rewards, a membership reward program
that offers online coupons and cash back discounts of up to 40 percent off
Web site purchases. Reward program members receive discounts from UK
retailers such as Marks & Spencer, John Lewis, Asda, Tesco, PC World,
Lastminute.com and other popular e-tail sites. New program members also
receive a GBP10 cash back voucher towards their next purchase with
Interflora.co.uk.
Interflora.co.uk and other clients benefit from Webloyalty providing
the potential to increase their e-business revenue. Clients can also
benefit from increased site visits as members return to the retailers'
sites to use their cash-back voucher. Additionally, the value offered by
Shopper Discounts and Rewards has the potential to enhance the relationship
between online retailers and their customers by building positive brand
associations. Webloyalty's highly successful membership-based model for
online shopper savings, discounts and insurance benefits brings something
new to the fast-growing UK e-commerce market.
New Business Model, New Revenue Opportunities
A research report compiled by Verdict Research, the leading authority
on the UK and European retail markets, states that in 2007 UK e-tail sites
have the potential to generate an additional GBP130 million per year,
growing to an estimated GBP818 million by 2011, through the introduction of
a post- transactional revenue model such as the one offered by Webloyalty.
"With Webloyalty's UK launch, we're bringing something new and
genuinely valuable to the online high street," said Martin Child, managing
director, Europe, Webloyalty. "Our model will help retailers like
Interflora create a secondary revenue stream from their Web sites without
having to host or market the platform. At the same time, consumers benefit
from significant discounts and rewards. Our Shopper Discounts and Rewards
product has been well received, and we're confident about our growth
prospects in the European market."
Child, a former vice president of sales and marketing at Yahoo!, brings
more than 20 years of e-business experience to Webloyalty. The company's
European marketing director, Gill Hynes, also has extensive experience in
the UK customer loyalty and relationship marketing industry, having served
as marketing manager of Air Miles and head of digital at Carlson Marketing.
About Webloyalty
Webloyalty.com, a leading provider of technology-based, online
marketing services, supplies approximately two million subscribers with
discount, protection and online rewards programs, including Reservation
Rewards and Shopper Discounts and Rewards. Members benefit from high value
subscription services that match their needs and interests. Webloyalty
clients -- over 140 e-commerce, e-travel and e-subscription businesses --
benefit from increased revenue and repeat purchases.
Additional information about Webloyalty, and their reward programs, is
available at http://www.webloyalty.com. For customer service requests or
inquires, please contact 1-800-732-7031 or customerservice@webloyalty.com.
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