Local Organic Herd Delivers That Same 'Fresh-From-the-Farm' Taste
PHOENIX, June 14 /PRNewswire/ -- For the first time in Arizona,
consumers now have organic dairy from a local farm they know and trust --
Shamrock Farms. Starting in early June, Shamrock Farms is rolling out its
new line of organic milk from its own herd of organic Holstein cows.
Shamrock Farms' traditional herd of more than 10,000 cows has always been
rBST free. Now the company goes one step further by adding a separate herd
of organic cows, thereby increasing availability for consumers and playing
a role in the growth of the organic category from an industry perspective.
This is one of Shamrock Farms most significant product launches in the
company's 85 years.
Shamrock Farms organic dairy products will carry the United States
Department of Agriculture certified-organic seal on the packaging, which
ensures the production and handling practices meet national standards and
has been approved by a certified inspector.
"Shamrock Farms is proud to be the first and only Arizona dairy to
offer organic milk," said Mike Krueger, senior vice president and general
manager of Shamrock Farms. "The Arizona organic market grew more than 50
percent in the last year, which is double the national average, and we want
to provide consumers, particularly moms, with a local organic option from a
brand they know and trust."
Shamrock Farms prides itself on providing fresh-from-the-farm taste
from our very own herd right here in Arizona. The organic line will
initially be available in whole and 2 percent reduced fat milk. Organic fat
free milk and sour cream options will be available in September.
"Dairy foods are the most nutritious and effective way to naturally get
the calcium families need. Shamrock Farms now provides Arizonans with local
organic milk, which gives them confidence in dairy products that are
rBST-free, fresh and delicious," said Linda Vaughan, a registered dietician
and professor for the Department of Nutritionist at Arizona State
University. Shamrock Farms has partnered with Vaughan to help provide
organic education for consumers.
The organic cows graze on a lush, green pasture, live on Shamrock's
Farm in Stanfield and are raised on 100 percent certified organic feed,
which according to the USDA guideline, must be grown without the use of
pesticides. The cows produce organic milk that provides the same benefits
as traditional dairy, including the nine essential nutrients.
To learn more about Shamrock Farms delicious, fresh organic products,
log onto http://www.shamrockfarmsorganic.com. The Web site has information
on organic dairy and details about Shamrock Farms organic products. Be sure
to review the Shamrock Farms Fact Sheet, which has additional organic
information and farm specifics.
85 Years of Growth
Since Shamrock Farms was founded in 1922 in Tucson, Ariz., with a few
cows and a Model T truck for deliveries, the company has grown to now serve
consumers throughout the country and is celebrating its 85th anniversary
this year. Always dedicated to delivering fresh-from-the-farm taste,
Shamrock Farms' products reflect innovation and commitment to quality. The
company's product line has evolved to include delicious and fresh items
such as MMMMilk, Limited Edition MMMMilk, Frozen Goodies, No Sugar Added
Flavored Milk, Shamrockers(TM), and now Organics.
About Shamrock Farms
Shamrock Farms, the largest dairy in the Southwest, produces and
distributes farm-fresh milk, as well as whipping cream, sour cream, cottage
cheese, ice cream and frozen novelties. Shamrock Farms, which has its own
farm hosting a herd of more than 10,000 rBST/growth hormone free cows, is a
division of Shamrock Foods Company, a family-owned and-operated business
founded in 1922 in Tucson, Arizona. For more information, visit
shamrockfarms.net.
Contacts: Molly Watson Carolyn Sutton
Shamrock Farms Richards Partners
602-477-2440 214-891-4104
molly_watson@shamrockfoods.com carolyn_sutton@richards.com
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