BEIJING, June 16 /Xinhua-PRNewswire/ -- Xinhua PR Newswire ("XPRN"),
the first and largest corporate news distribution service in China,
announced today that it has entered into an agreement with the American
Chamber of Commerce in the People's Republic of China ("AmCham-China"), the
largest foreign chamber of commence in China. Under the agreement, XPRN and
AmCham- China will work together to extend the reach of business
information across China while helping AmCham-China's members to succeed in
the growingly competitive Chinese market.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040910/XINHUALOGO )
The agreement covers several key projects designed to facilitate the
flow of information to each of AmCham-China's members and beyond. Through
the agreement, AmCham-China will be able to take full advantage of XPRN's
unrivaled dominance in news release distribution in China. With XPRN's
media network reaching more than 10,000 journalists from over 3,000 media
outlets across China, AmChina will have a perfect platform to benefit its
more than 1,100 corporate members.
Also, as part of the agreement, XPRN and AmCham-China will collaborate
in offering public discussions and seminars aimed at helping AmCham-China's
members improve their understanding of the media and communications
landscape in China so that they could communicate more effectively with the
local media and general public.
''Businesses today know the importance of developing and delivering
clear and concise messages about their products, services, values and
activities,'' said Jim Ruderman, vice president of communications,
AmCham-China. "Still, many Western companies operating in the fast-changing
Chinese market are unsure about the best way to get their message out most
effectively. By leveraging Xinhua PR Newswire's well-developed distribution
network and their knowledge of the local media, we and all of our members
now have a far more effective platform to raise our visibility among our
customers, the business community and the general public here.''
''During the past two decades, thousands of American companies have
started doing business in China,'' said Yujie Chen, director of Xinhua PR
Newswire, ''We are committed to bringing these companies closer together
with the Chinese market. The partnership with AmCham-China is not only an
acknowledgement of our unique competence but also provides a good channel
for us to better understand clients' needs.''
Notes to Editors
About Xinhua PR Newswire
Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance
and PR Newswire, assists companies and organizations in delivering their
news releases to the media, individual and institutional investors, and the
general public worldwide, with clipping, monitoring, measurement and media
intelligence services. Utilizing PR Newswire's global news distribution
network, Xinhua PR Newswire can send clients' press releases to 170
countries in 40 languages. Visit http://www.xprn.com for further
information.
About AmCham-China
The American Chamber of Commerce in the People's Republic of China
(AmCham-China) is the largest Beijing-based foreign business association. A
non-profit organization, AmCham-China is dedicated to improving the
business climate in China. Its membership includes more than 2,600
individuals from more than 1,100 companies of all sizes, representing
virtually every industry. It has more than 40 industry- and issue-specific
forums and committees, offers unique business information and services and
interacts frequently with US and Chinese officials to discuss challenges
and opportunities facing US firms doing business in China.
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