Moby Confirmed To Play London as Online Registration Opens Globally
BEAVERTON, Ore., June 18 /PRNewswire-FirstCall/ -- Music takes center
stage on the heels of the official registration opening for the Nike+ Human
Race, the world's biggest one-day running event taking place on August 31,
2008. The race brings together the power of sport and music to inspire and
connect runners from every corner of the planet. Participants in this
unprecedented event will experience an exclusive music performance by some
of today's top artists in each of the 25 designated race cities.
In Los Angeles, nine-time Grammy Award winning artist Kanye West will
headline the run's post race concert for the grand finale of the 25-city
Nike+ Human Race. Runners will take to the streets passing the city's most
famous landmarks before ending at the LA Coliseum to see West take the
stage.
"I'm hitting the stage in Los Angeles for the Nike+ Human Race, Nike's
dopest 10k run ever. This race is bringing together hundreds of thousands
of people from all over the world to run and listen to some great music
while serving a higher cause, and I'm excited to perform in L.A. as part of
the grand finale," said West.
West's performance will bring to a close, an unprecedented day of races
and activities around the globe starting in Taipei, ending in LA and
including cities across Europe, Asia and North and South America.
In London, runners will be treated to an exclusive performance by
world-renowned American DJ, songwriter, musician and singer Moby in the
city's famed Wembley Stadium. Other all-star artists confirmed to play at
the Nike+ Human Race include chart-topping rock band All-American Rejects
in NY; hometown favorite Fall Out Boy in Chicago; R&B songstress Kelly
Rowland in Paris; dance-electro-pop duo The Pinker Tones in Madrid, Turkish
pop sensation Kenan Dogulu in Istanbul; the Fantastic Four in Munich;
Beijing-based singing duo Yu Quan in Shanghai and American rock band Boy
Likes Girl in Singapore.
Beyond running and music, the Nike+ Human Race is also an opportunity
to give back. Participants will be able to run for a worthy cause and
support the three official Nike+ Human Race charitable partners: the Lance
Armstrong Foundation -- uniting people in the fight against cancer; WWF --
the global conservation organization addressing the causes and impacts of
climate change; and the UN refugee agency's ninemillion.org campaign --
bringing sport and education to refugee youth. Together, Nike and runners
will raise funds to donate at least USD $3 million to the Nike+ Human Race
charities. Money will be raised via givebacks from registration fees, a
percentage of Nike+ Human Race t-shirt sales and a donation of USD $1
million from Nike.
The Nike+ Human Race will also feature an online pledge tool so
individual runners can donate additional funds to the cause of their choice
and invite friends and family to contribute on their behalf.
"As a committed runner and a cancer survivor, I'm proud to be
participating in the Nike+ Human Race," Lance Armstrong said. "The race
offers the best of both worlds by bringing together a global community to
run together and support worthy causes like the Lance Armstrong Foundation,
the UN refugee agency's ninemillion.org and WWF in our combined efforts to
have a positive impact on the world."
Other Nike athletes will also be joining the movement to run with the
world and for a cause. Like Lance Armstrong, they will serve as honorary
athlete ambassadors for the charities and join in Human Race activities.
Six-time marathon winner and current NY Marathon Champion, Paula Radcliffe
and middle distance runner Kara Goucher will be running to support WWF,
while marathoner Meb Keflezighi will be representing ninemillion.org.
Nikeplus.com will be the official destination for the Nike+ Human Race
and for all pre-race training needs. Here, runners can create a personal
profile page or stay motivated by sampling and downloading the latest in
Nike+ Sport Music offerings. Sport Music offers runners the best in
original Training Run and Coaching Mixes designed specifically for
treadmill and road runs. Beginning June 15, runners will also be able to
visit Race City pages covering local race info and news, Training pages for
information and links to in-city training runs, events with official race
partners including 24Hour Fitness and Starbucks and Nike+ Coach training.
Gear pages covering the latest in Nike performance training gear and Nike+
product will also be offered.
For more information on the Nike+ Human Race and a complete listing of
race cities visit nikeplus.com.
About Nike+ Human Race
On 08.31.08, Nike hosts a run like no other before with the Nike+ Human
Race -- the World's Largest One Day Running Event. Nike's first global race
will take place over the course of one day, with a goal of one million
runners, across 25 cities and featuring 25 top musical acts. The 10k event
celebrates runners and their sport, offering participants across the globe
the chance to run and compete together in an unprecedented race experience.
Spanning multiple continents, Nike+ Human Race cities will include LA, New
York, London, Madrid, Paris, Istanbul, Melbourne, Shanghai, Sao Paulo and
Vancouver among others. Following races in each city, participants will be
treated to an exclusive music concert featuring one of today's top artists.
Participants will be able to run for a cause as a portion of funds raised
will be donated to three Nike+ Human Race beneficiaries: WWF, the global
conservation organization, Lance Armstrong Foundation and UN refugee
agency's ninemillion.org campaign. The race will be open to anyone,
anywhere. Runners outside of the 25 race day cities can join by logging
into nikeplus.com. With the help of Nike+ and the Nike+ SportBand, every
city and every road can become a race-day course. For more information,
visit nikeplus.com.
About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear, apparel,
equipment and accessories for a wide variety of sports and fitness
activities. Wholly owned Nike subsidiaries include Converse Inc., which
designs, markets and distributes athletic footwear, apparel and
accessories; Cole Haan Holdings Incorporated, which designs, markets and
distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a
leading United Kingdom-based global football (soccer) brand; and Hurley
International LLC, which designs, markets and distributes action sports and
youth lifestyle footwear, apparel and accessories. For more information,
visit http://www.nikebiz.com.
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