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  VH1 and Entertainment Weekly are Back With Season Two of the Ultimate Pop Culture Competition, 'The 2007 World Series of Pop Culture' and a $250,000 Grand Prize, Premiering Monday, July 9 at 9 PM* on VH1

 VH1's New Web Site 'WorldOfPop.com' Gives Fans A Chance To Play And Win Up
         To $50,000 At Home Throughout the 8-day On-Air Competition
     Full Episodes Available For On-Demand Viewing at VH1.com Each Week

    NEW YORK, June 25 /PRNewswire/ -- VH1 and Entertainment Weekly are
teaming up once again to challenge America on their pop culture savvy for
VH1's original series "The 2007 World Series of Pop Culture." Presented by
Alltel Wireless, this year's show will award $250,000 to the winning team.
From the executive producer of "Who Wants To Be A Millionaire," "The 2007
World Series of Pop Culture" is the ultimate pop culture competition
designed for teams to display their astounding range of knowledge about
everything music, television and film. Hosted once again by NY1 News anchor
Pat Kiernan "The 2007 World Series of Pop Culture" will premiere on VH1,
Monday, July 9. The series will air Monday-Thursday at 9 PM* for a two-week
period of time.
    All episodes will be available for on-demand viewing on VH1.com,
following the nightly on-air broadcasts. "Meet the Teams" video clips will
launch on VH1.com on June 25, two weeks prior to the on-air premiere and
the VH1 Blog will offer episode recaps and commentary each morning
following each on-air broadcast.
    This season, VH1 has upped its "World Series of Pop Culture" digital
offerings with the launch of its new site "http://www.WorldOfPop.com," a
trivia gaming site for fans to test themselves against some of the smartest
and addicting online trivia games out there. "WorldOfPop.com" has launched
with five games -- for users of various trivia expertise -- and will
introduce new games regularly. Users can create profile pages and avatars
and starting next month will feature multiplayer and head-to-head gaming.
    WorldOfPop.com will also host the "TriviaDome" competition each night
immediately following the on-air broadcast at 10 PM*. Users will be
presented with 25 questions. Players are eliminated when they get one
answer wrong -- the "last man standing" wins $2,500 every night. (Note --
the contest will be played twice every night -- 10 PM on the east and west
coasts. Users are eligible to play twice, no matter where they live.)
    On the final night of "The 2007 World Series of Pop Culture," a special
$10,000 "Ultra TriviaDome" competition will be hosted. There will only be
ONE contest (for both coasts) beginning at 10 PM ET. The contest will
contain 50 questions, and ALL of the questions will come from the previous
nights' episodes. If you've been watching you'll already know the answers!
    "The 2007 World Series of Pop Culture" and the nightly online
"TriviaDome" competition are presented by Alltel Wireless. Alltel Wireless
will provide the $250,000 on-air cash prize and the at-home cash prizes
(totaling $50,000). Additionally, Alltel Wireless will present a nightly
SMS trivia game where viewers can test their pop culture prowess by texting
keyword: IQ to 22422 on their Alltel Wireless phones. During the show, five
true/false questions will be sent to users mobile phones. At the end of
each show, users will receive their PCIQ score on their mobile phone.
Players who answer all the questions correctly will be entered into a
randomly chosen drawing for $500 each night.
    Can't wait for the nightly "TriviaDome" contest on "WorldOfPop.com"
beginning July 9? Visit the new site now where current games offered
include:
     -- "In Or Out." Users are challenged to figure out what/who DOESN'T
        belong in a pop culture-focused grouping.
     -- "Puzzle Race." Users answer questions which reveal parts of a famous
        face -- the faster you can guess who it is, the better your score.
     -- "Too Many Questions." You have the answers, now you just have to match
        the questions -- the trick is there are more questions than answers
        provided.
     -- "Pop Culture Smackdown." Love "Whack A Mole?" You'll love smashing
        down the answers to pop culture questions.
     -- "Trivia Survivor." Get one wrong, you're off the island!
    About "The 2007 World Series of Pop Culture"
    Sixteen teams will face off to compete in the biggest team trivia
challenge ever. They will also have to face returning champions from the
premiere season, El Chupacabra, who will be returning to defend their
title. Within a round, a player is eliminated if he or she answers the
question incorrectly and his opponent answers correctly. The first team to
beat its opponents will win and move on to the next round. In the end, one
team will be crowned the champions of "The 2007 World Series of Pop
Culture" and receive $250,000 in cash and prizes.
    VH1's "The 2007 World Series of Pop Culture" is executive produced by
Michael Hirschorn, Jim Ackerman, Matt Hanna and Caroline Perez of VH1 and
Michael Davies for Embassy Row. VH1's "WorldOfPop.com" Web site is
executive produced by Fred Graver of VH1.
    *all Times ET/PT

    Contacts:

    Toni Herron/VH1                               Scott Acord/VH1
    (212) 846-7528                                (310) 752-8075
    toni.herron@vh1staff.com                      scott.acord@vh1staff.com

    Erica Cantwell/VH1                            Tracey Bowen/Embassy Row
    (212) 846-3683                                (212) 507-9700 x226
    erica.cantwell@vh1staff.com                   tlb@embassyrow.com

    Suzy Berkowitz-Weksel/Entertainment Weekly
    (212) 522-7827
    Suzy.Berkowitz@ew.com
    VH1 connects viewers to the music, artists and pop culture that matter
to them most with series, specials, live events, exclusive online content
and public affairs initiatives. VH1 is available in 90 million households
in the U.S. VH1 also has an array of digital services including VH1
Classic, VH1 Soul and VSPOT, VH1's broadband channel. Connect with VH1 at
http://www.VH1.com.
    Entertainment Weekly, a winner of four National Magazine Awards (two
for General Excellence, one for Design and one for Special Interest) is
America's leading consumer magazine of entertainment and popular culture.
The magazine is a wholly owned subsidiary of Time Inc., and has a
guaranteed circulation rate base of 1.725 million reaching an audience of
11 million readers.
    Embassy Row is a television production company committed to producing
smart and alternative content for broadcast and cable networks and the
internet. Moreover, Embassy Row specializes in working with a select group
of UK-based production companies to successfully launch their formats and
build their businesses in the U.S. market. Powered by a dynamic new
partnership with Sony Pictures Television and Game Show Network as well as
web giant Yahoo!, Embassy Row drives an ever-growing slate of innovative
and original programming, including such hits as Emmy-Award winning Who
Wants To Be A Millionaire in syndication, Wife Swap (with RDF Media) on
ABC, Chain Reaction on GSN, World Series of Pop Culture on VH1 and The 9
and Talent Show on Yahoo!


  SOURCE VH1




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Related links:
  • http://www.VH1.com
  • http://www.WorldOfPop.com
    CONTACT:
    Toni Herron, +1-212-846-7528,
    toni.herron@vh1staff.com, or Erica Cantwell, +1-212-846-3683,
    erica.cantwell@vh1staff.com, or Scott Acord, +1-310-752-8075,
    scott.acord@vh1staff.com, all of VH1; or Suzy Berkowitz- Weksel
    of Entertainment Weekly, +1-212-522-7827, Suzy.Berkowitz@ew.com;
    or Tracey Bowen of Embassy Row, +1-212-507-9700, Ext. 226,
    tlb@embassyrow.com

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