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  The Vultures are out as the Harvey Nichols Summer Sale Kicks off

    LONDON, June 25 /PRNewswire/ -- This week DDB unveil their new campaign
for the Harvey Nichols Summer Sale.

    The campaign takes a wry look at the predatory nature of sale shopping
featuring live vultures diving in to capture the most coveted designer sale
items.

    Beautifully shot by Karena Perronet-Miller, three stunning images
comprise the campaign that features a vulture prying a gorgeous red
Galliano dress away, two vultures fighting over a sexy red leather DSquared
jacket, and the majestic wing span of a vulture swooping down on this
season's hottest bright red Alexander McQueen heels.

    Julia Bowe, Marketing Director at Harvey Nichols, comments, "This
campaign positions Harvey Nichols as the ultimate sale destination with the
most fabulous items being circled by vultures ready to swoop down onto the
lavish bargains. It depicts the nature of vultures being protective over
the most desirable items and exaggerates how covetable each item in the
Harvey Nichols sale is."


The 'Vultures' campaign will appear in national and regional press titles. Credits - Project name: 'Vultures' Sale campaign - Client: Julia Bowe, Marketing Director; Shona Campbell, Advertising and Promotions Manager; Mimi Morrish, Marketing Officer - Brief: This summer's freshest and most coveted sale - Creative agency: DDB London Contact For more information please contact Grace Wright Tel: +44(0)20-7258-4050 Email: grace.wright@ddblondon.com
  SOURCE DDB London




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CONTACT:
Contact: For more information please contact
Grace Wright, Tel: +44(0)20-7258-4050, Email:
grace.wright@ddblondon.com

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