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  Imation Adds Smallest USB Flash Drive to Product Lineup

   Roughly the size of a paperclip, the Atom Flash Drive is ultra-compact; its unique design allows users to attach it directly to other mobile devices to manage and transfer digital files. (PRNewsFoto/Imation Corp.)

OAKDALE, MN UNITED STATES
        Atom Flash Drive is the Ultimate in Data Storage Portability

    OAKDALE, Minn., June 25 /PRNewswire-FirstCall/ -- Imation Corp. (NYSE:
IMN), a worldwide leader in removable data storage, continues to deliver
the ultimate in flash drive technology and design with the availability of
its smallest USB flash drive in the United States, the Imation Atom Flash
Drive. Featuring a unique ultra-compact design, performance and high
storage capacities, combined with password protection, partitioning
software, and Windows(R) Vista ReadyBoost compatibility, the Atom Flash
Drive is an essential and secure portable storage accessory for those
transporting their digital life.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080625/AQW016)

    Roughly the size of a paperclip, the Atom Flash Drive is the smallest
among Imation's flash drives, measuring less than 1.5 inches long and .5
inches wide, and weighing less than an ounce. The ultra-compact and unique
design allows users to attach the drive directly to other mobile devices
making it easy to manage and transfer digital files. A sleek black and
aluminum finish make it a stylish and professional choice for professionals
on the go.

    "Just as the atom refers to the smallest molecular particle, the Atom
Flash Drive refers to the smallest portable storage device in our extensive
portfolio," said Keith Schwartz, director, North America sales and
marketing, Imation Corp. "Imation continues to demonstrate its channel
leadership by introducing the data storage technology and small form
factors that tech savvy professionals demand."

    Utilizing the Imation system in package (SIP) module, the Atom drive
allows you to store up to 8GB of data, while the password protection and
drive partitioning capabilities safely and efficiently manage your
information -- all with a smaller footprint than previously available from
Imation.

    The Imation Atom Flash Drive is fully compatible with the Windows Vista
operating system and Windows Vista ReadyBoost technology. When used with
the Windows Vista OS, the Atom Flash Drive can be used to boost system
performance by allowing the drive to act as an additional memory cache. The
drive is available in 1GB, 2GB, 4GB and 8GB capacities.

    Availability and Pricing

    A definitive answer for digital files, the ultra-compact Imation Atom
Flash Drive is available now through authorized Imation resellers in the
United States and Latin America for a manufacturer's suggested retail price
(MSRP) ranging from $17.99 to $99.99 U.S., based on capacity.

    For more information about the Imation Atom Flash Drive and Imation's
complete line of USB flash drives, please go to
http://www.imation.com/flash.

    About Imation Corp.

    Imation Corp. is the only company in the world solely focused on the
development, manufacture and supply of removable data storage products
spanning the four pillars of magnetic, optical, flash and removable hard
disk storage. With more than 50 years of data storage leadership beginning
with the development of the world's first computer tape, in 2006 Imation
proudly marked its 10th anniversary as an independent company. In addition
to the Imation brand, Imation Corp.'s global brand portfolio includes the
Memorex brand, one of the most widely recognized names in the consumer
electronics industry, famous for the slogan, "Is it live or is it Memorex?"
Imation is also the exclusive licensee of the TDK Life on Record brand, one
of the world's leading recording media brands. And as co-developer of
Nickelodeon's Npower brand of consumer electronics, Imation helps empower
kids of all ages to use the latest technology. Additional information about
Imation and its brands is available at http://www.imation.com or by calling
1-888-466-3456.

    Imation, the Imation logo, Memorex, the Memorex logo, and 'Is it live
or is it Memorex?' are trademarks of Imation Corp and its subsidiaries. The
TDK Life on Record logo is a trademark of TDK Corporation. All other
trademarks are property of their respective owners.



  SOURCE Imation Corp.




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Related links:
  • http://www.imation.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20080625/AQW016
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Mary Rawlings-Taylor of Imation Corp.,
    +1-651-704-6796, mjrawlings-taylor@imation.com; or Lisa Grau,
    +1-760-635-8640, lgrau@brodeur.com, or Sarah Sbordone,
    +1-602-808-1167, ssbordone@brodeur.com, both of Brodeur for
    Imation Corp.

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