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  Apple and AT&T Announce iTunes Activation and Sync for iPhone

             Already Familiar to Tens of Millions of iPod Users

    CUPERTINO, Calif. and ATLANTA, June 26 /PRNewswire-FirstCall/ --
Apple(R) and AT&T Inc. today announced that iPhone(TM) users will be able
to activate their new iPhones using Apple's popular iTunes(R) software
running on a PC or Mac(R) computer in the comfort and privacy of their own
home or office, without having to wait in a store while their phone is
activated. Activating iPhone takes only minutes as iTunes guides the user
through simple steps to choose their service plan, authorize their credit
and activate their iPhone. Once iPhone is activated, users can then easily
sync all of their phone numbers and other contact information, calendars,
email accounts, web browser bookmarks, music, photos, podcasts, TV shows
and movies just like they do when they sync their iPods with iTunes.
    "Users will be able to activate their new iPhone in the comfort and
privacy of their own home or office, without having to wait in a store
while their phone is activated," said Steve Jobs, Apple's CEO. "There are
tens of millions of people in the US who already know how to sync their
iPods with iTunes, and syncing their new iPhone with iTunes works the same
way."
    "iPhone's user-driven activation is another example of how AT&T and
Apple have partnered to bring innovative new features to our customers,"
said Randall Stephenson, chairman and CEO, AT&T. "iPhone's innovative
activation and sync is just one example of how this is going to be a real
industry game-changer."
    iPhone introduces an entirely new user interface based on a
revolutionary multi-touch display and pioneering new software that allows
users to control iPhone with just a tap, flick or pinch of their fingers.
iPhone combines three products into one small and lightweight handheld
device-a revolutionary mobile phone, a widescreen iPod, and the Internet in
your pocket with best-ever applications on a mobile phone for email, web
browsing and maps. iPhone ushers in an era of software power and
sophistication never before seen in a mobile device, which completely
redefines what users can do on their mobile phones.
    Pricing & Availability
    iPhone goes on sale at 6:00 p.m. (local time) on Friday, June 29 and
will be sold in the US through Apple's retail and online stores and AT&T
retail stores. iPhone will be available in a 4GB model for $499 (US) and an
8GB model for $599 (US), and will work with either a PC or Mac.
    System Requirements
    iPhone activation requires an Internet connection; an iTunes Store
account or a major credit card; a valid Social Security number (as required
by AT&T); the latest version of iTunes available at http://www.itunes.com
and a PC or Mac with a USB 2.0 port and one of the following operating
systems: Mac OS(R) X v10.4.10 or later; Windows XP Home or Professional
with Service Pack 2 or later; or Windows Vista Home Premium, Business,
Enterprise or Ultimate Edition. iPhone requires a new two-year AT&T service
plan. Customers with existing AT&T accounts will have the option of keeping
their existing phone number and upgrading their account to work with
iPhone. See separate iPhone Service Plan press release for further details.
    About Apple
    Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the industry in innovation with
its award-winning computers, OS X operating system and iLife and
professional applications. Apple is also spearheading the digital media
revolution with its iPod portable music and video players and iTunes online
store, and will enter the mobile phone market this year with its
revolutionary iPhone.
    About AT&T
    AT&T Inc. is a premier communications holding company. Its subsidiaries
and affiliates, AT&T operating companies, are the providers of AT&T
services in the United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services and
the nation's leading wireless, high speed Internet access and voice
services. In domestic markets, AT&T is known for the directory publishing
and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in such fields
as communications equipment. As part of its three-screen integration
strategy, AT&T is expanding its TV entertainment offerings. Additional
information about AT&T Inc. and the products and services provided by AT&T
subsidiaries and affiliates is available at http://www.att.com.
    (C) 2007 Apple Inc. All rights reserved. Apple, the Apple logo, Mac,
Mac OS, Macintosh, iPhone and iTunes are trademarks of Apple. Other company
and product names may be trademarks of their respective owners.


  SOURCE Apple




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Related links:
  • http://www.apple.com
  • http://www.att.com
    CONTACT:
    Steve Dowling of Apple, dowling@apple.com,
    +1-408-974-1896, or Natalie Kerris, of Apple, nat@apple.com,
    +1-408-974-6877, or Mark Siegel of AT&T Inc., ms8460@att.com,
    +1-404-236-6312, or Michael Coe of AT&T Inc., +1-212-453-2198,
    mcoe@attnews.us

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