Toshiba increases market share by 90 percent in 32-42 inch LCD screen sizes
and looks to continue this strong growth with new larger model
introductions
WAYNE, N.J., June 29 /PRNewswire/ -- Today at its summer press event in
New York City, Toshiba America Consumer Products, L.L.C. ("Toshiba")
announced the availability of its 46", 47" and 52" REGZA LCD TVs as well as
the upcoming availability of its largest ever LCD TV, a 57" Cinema
Series(R) model. The availability of these larger TVs comes at an
outstanding time for the company, as according to The NPD Group's retail
tracking service TV data, which includes combos, Toshiba has nearly doubled
its market share in the 32" to 42" LCD category in April and May 2007.
"The feedback on our new REGZA LCD line-up has been exceptional, and
our market performance has been astounding," said Scott Ramirez, Vice
President of Marketing. "We listened to the voice of our customers, made
quality products that are market right, and virtually doubled our 32" to
42" LCD market share. We now start shipping our larger 46" to 57" models,
including our Cinema Series models with the advanced ClearFrame 120 Hz
Anti-Blur System, and are confident that we will continue the same level of
success. Consumers are responding to the quality and design of REGZA, but
more importantly, they are proving that Toshiba is a market leader in flat
panel TV."
NPD's data for April and May shows that Toshiba's LCD market share in
the key 32" to 42" screen size range has grown by 90 percent to 10.8
percent market share, making Toshiba #3 for 32" to 42" LCDs, including
combos. In fact, Toshiba's 40" to 42" LCD market share has grown to 12.7
percent, and the company's 37" LCD market share has grown to 13.2 percent.
With the new model additions, Toshiba REGZA models will now be
available in a wide range of screen sizes including 26", 32", 37", 42",
46/7", 52" and 57" (diagonally measured). REGZA televisions also come in a
variety of series including: the HL67 HD series, LV67 LCDVD(R) series,
HL167 1080p Full HD series and LX177 Cinema Series. As a result of this
fully comprehensive line, there is a REGZA television to fit the need of
virtually every consumer, every room and every application, helping to
ensure the continued market share growth of the REGZA line.
The success of the 2007 REGZA line can be attributed to dramatic
improvements in picture quality, connectivity and cosmetic design. All
REGZA models incorporate key Toshiba technology including PixelPure3G(TM)
14 bit internal digital video processing for accurate 12 bit output and
DynaLight(TM) dynamic backlight, and feature beautiful high-gloss black
cabinetry (differentiated by series) with Toshiba's SoundStrip(TM) speaker
system. The 1080p Full HD REGZA series adds additional features such as
ColorBurst(TM) wide color gamut CCFL, and CE-Link HDMI CEC control. At the
top of the line are the Cinema Series REGZA models, which incorporate
cutting-edge technology such as the ClearFrame(TM) 120 Hz anti-blur system
and Deep Color.
A standard LCD TV typically has a frame rate of 60 frames per second,
or 60Hz. To avoid possible motion blur with fast motion video, ClearFrame
doubles that frame rate to 120 frames per second, or 120 Hz. While there
are many possible methods for creating the additional 60 frames, ClearFrame
utilizes superior Motion Vector Frame Interpolation (MVFI) technology. MVFI
analyzes Frame A and Frame B and creates a new Frame A+B. By evaluating the
speed and direction of multiple picture elements within the frames, this
advanced system virtually eliminates motion blur without decreasing image
brightness or adding flicker.
PixelPure3G, Toshiba's 3rd Generation digital video processor, runs at
a fast 333 MHz, with high 14 bit internal digital video processing for
accurate 12 bit output. This system is capable of producing an amazing
4,096 levels of gradation (16 times greater than a standard 8 bit
processor) for a smooth natural picture without image banding. PixelPure
continuously monitors the incoming video signal, adjusting multiple picture
quality parameters including real speed progressive scanning, dynamic
gamma, dynamic MPEG noise reduction and now, dynamic back-light control.
Superior processing creates a superior picture, and PixelPure 3G creates
incredibly deep, vibrant, sharp and natural images.
DynaLight utilizes advanced PixelPure histogram image processing to
monitor the brightness level of each video frame and automatically adjusts
the backlight intensity based on the image content. Precise signal analysis
allows for 256 levels of backlight control, creating seamless transitions
and a Dynamic Contrast that is up to 5X that of the original panel
contrast. The result is a considerably deeper black level for increased
detail and depth.
ColorBurst significantly increases the LCD color space to reproduce 90+
percent of the NTSC Color Gamut. By utilizing proprietary image processing
and color control algorithms, ColorBurst expands the number of available
colors and improves the color accuracy. This significantly improves both
color purity and color saturation.
CE-Link (HDMI CEC) allows two-way control between the TV and applicable
source devices through an HDMI cable. The TV remote can be used to control
the source device, or the source device's remote can be used to control the
TV, allowing for simplified system operation, even when the source devices
are not in sight. Unlike some manufacturers, Toshiba incorporates CE-Link
into all three HDMI digital inputs, allowing customers to create an
"in-room network" with CEC enabled devices such as a PC, DVD Player and A/V
Receiver.
The momentum Toshiba has experienced around REGZA directly relates to
the industry-leading technology, beautiful design and outstanding viewing
experience the line provides. With the introduction of larger REGZA models
packed with even more technology features, Toshiba expects to continue its
strong growth and solidify its position as a leader in flat panel TV. For
individuals interested in learning more about Toshiba REGZA televisions,
please visit http://www.regzalcdtv.com.
REGZA is The One To Watch!
Expected Pricing and Availability
REGZA HD
26HL67 ($799.99, Available Now)
32HL67U ($999.99, Available Now)
37HL67U ($1,199.99, Available Now)
42HL67 ($1,399.99, Available Now)
REGZA LCDVD
26LV67U ($899.99, Available Now)
32LV67U ($1,099.99, Available Now)
REGZA 1080p Full HD
42HL167 ($1,799.99, Available Now)
47HL167 ($2,499.99, Available Now)
52HL167 ($3,499.99, June 2007)
Cinema Series REGZA
42LX177 ($2,299.99, June 2007)
46LX177 ($2,999.99, June 2007)
52LX177 ($3,999.99, June 2007)
57LX177 (TBD, July 2007)
About Toshiba America Consumer Products, L.L.C.
Toshiba America Consumer Products, L.L.C. is owned by Toshiba America,
Inc., a subsidiary of Toshiba Corporation, a world leader in high
technology products with subsidiaries worldwide. Toshiba is a pioneer in HD
DVD, DVD and DVD Recorder technology and a leading manufacturer of a full
line of home entertainment products, including flat panel TV, combination
products and portable devices. Toshiba America Consumer Products, L.L.C. is
headquartered in Wayne, New Jersey. For additional information please visit
http://www.tacp.toshiba.com.
HDMI, the HDMI logo and High-Definition Multimedia Interface are
trademarks or registered trademarks of HDMI Licensing, L.L.C.
All others are trademarks or registered trademarks of their respective
companies.
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