SEATTLE, June 27 /PRNewswire/ -- In a move to provide an unparalleled
new level of convenience to America's busy home cooks, Allrecipes.com, the
world's largest community food site, today launched Mobile.Allrecipes.com.
Mobile users can now tap into the expertise of more than two million home
cooks and search Allrecipes.com's entire collection of 40,000 trusted
recipes -- complete with the site's trademark ratings and reviews, photos,
scaling and cook times -- anywhere cell phone access is available for easy,
dependable, on-the-go meal planning.
"We all want to accomplish more in less time and that is what
Allrecipes.com Mobile is all about," said Lisa Sharples, president of
Allrecipes.com. "Home cooks now literally have a proven meal planning
resource at their fingertips no matter if they are at the grocery store or
cheering on their kids at a soccer game."
Allrecipes.com's comprehensive site is accessible by any Web-enabled
mobile phone. Simply enter "Mobile.Allrecipes.com" into your phone's Web
browser and you'll instantly gain access to the site's database of user
submitted recipes and reviews. Just like at Allrecipes.com, recipes can be
searched by title or ingredients, an especially handy tool only offered by
Allrecipes.com, when planning a meal by a key ingredient that may already
be in the refrigerator or that you were just inspired by at the store or on
the way home. The full functionality of scaling and cooking times, and
access to the insight shared in recipe reviews, really allows users to
customize meals to fit their family's needs.
For more information on how to access Allrecipes.com Mobile please
visit: http://allrecipes.com/Features/More/Mobile.aspx.
About Allrecipes.com
Allrecipes.com, America's largest community site of home cooks, is an
online cooking community where everyday cooks from around the world come to
share, rate and download the site's more than 40,000 recipes and meal
ideas. Part of The Reader's Digest Association, Inc., Allrecipes.com has
more than 23 million loyal visitors and a membership base more than two
million strong. The site is considered to be the world's largest test
kitchen, offering a nightly glimpse into the kitchens and habits of home
cooks everywhere. For the past 10 years the site has been an indispensable
resource for home cooks who are looking for trusted recipes, everyday and
holiday meal ideas, practical cooking tips and food advice. For additional
information regarding the site please visit http://www.Allrecipes.com.
For More Information:
April Matson
DDB Public Relations
206.223.6335
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