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  END Footwear Adds Staff, Advisory Team Member and Opens Design Center

   END logo. (PRNewsFoto/END)

PORTLAND, OR UNITED STATES
 Former Mountain Hardwear and Intel executives join END ahead of August 1st
                         product delivery to retail

    PORTLAND, Ore., July 7 /PRNewswire/ -- END Footwear, a new
sustainability company focused on designing outside gear, announced today
it has added Vince Price as CFO, Barry Schrimsher to the company advisory
board and has opened a new design center in Portland, Oregon. With these
additions, the company is setting the stage for the retail channel delivery
of its first season of performance trail training shoes and the continued
advancement towards sustainable design and manufacturing.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20080508/AQTH130LOGO)

    Vince Price brings more than 20 years in finance leadership to the
management team of END. Prior to joining END, Price spent 15 years working
for Intel Corporation in various finance roles including senior controller.
At Intel, Price had full financial responsibility for procurement, internal
and external manufacturing, new business startups and division/group profit
and loss.

    Barry Schrimsher, a long time outdoor and sporting goods industry
leader, has joined the END advisory board. Schrimsher was a founding member
of the Mountain Hardwear team in 1993, which was acquired by Columbia
Sportswear in 2003. After the acquisition, Schrimsher joined Columbia
Sportswear as regional sales manager. More recently, Schrimsher was an
early member of the Crocs Footwear team.

    END also opened its new design center in Portland at the historic
John's Landing Water Tower. In keeping with the company's sustainable
business practices, the new design center provides a location that will
make it convenient for END staff to commute by bike and public
transportation. Originally built in 1903, the John's Landing Water Tower is
a mixed-use building that has retained its historic character with modern,
efficient updates.

    Added Andrew Estey, CEO and creative director for END, "As we fast
approach the delivery of our first season product to the retail channel,
the addition of Vince and Barry, along with the opening of our new design
center, further strengthens our team and our commitment to building a
sustainable brand."

    For more information about END Footwear, visit the company blog at
http://www.ENDoutdoor.com.

    About END (environmentally neutral design) Footwear

    Founded in 2007, END Footwear is an outside gear company building a new
culture -- not a new corporation -- through an evolutionary design
approach. Founded by award-winning shoe designer Andrew Estey and business
partner Ben Finklea, END Footwear questions every component of design to
minimize the environmental footprint of its products. For more information,
visit the company's blog at http://www.endoutdoor.com.



  SOURCE END Footwear




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Related links:
  • http://www.endoutdoor.com
    Photo Notes:http://www.newscom.com/cgi-bin/prnh/20080508/AQTH130LOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Melanie Adamson of MacKenzie Marketing Group,
    +1-503-225-0725, cell, +1-503-789-8455,
    Melaniea@mackenzie-marketing.com, for END Footwear

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