Airborne Working with Wind-Up Records to Create a Full Line of Ringtones,
Ringbacks, Full-Track Downloads and More from Leading Musical Acts Such as
Evanescence, Seether and Finger Eleven
NEW YORK, July 9 /PRNewswire/ -- Airborne Entertainment, a subsidiary
of CYBIRD Co., Ltd., has been enlisted by Wind-Up Records, one of the most
well known independent labels in the U.S., to further expand the label's
Grammy Award-winning line-up of musical acts into the rapidly growing
mobile music market. Airborne will be creating ringtones, ringbacks and
over-the-air full-track downloads for some of Wind-Up Records' biggest
artists including Evanescence, Seether, Finger Eleven, and more, in
addition to developing other mobile applications and products to be
announced at a later date.
With CNET reporting that nearly half of the 143 million phones sold
last year in the U.S. were music and media enabled, Wind-Up Records has
aligned themselves with leading mobile content aggregator Airborne
Entertainment to fully capitalize on this growing market.
"Airborne Entertainment has a long standing reputation in the mobile
entertainment space and this partnership further expands our ability to
connect with the network of music fans looking for the latest in music
downloads and mobile personalization products," said Jim Cooperman, COO for
Wind-Up Records.
"The music world is continuing its shift towards the digital arena and
our proven success with launching big brands across multiple carriers
positions us as a key partner to help Wind-Up Records capitalize on the
burgeoning mobile market," said Kim Senn, VP, Product Development for
Airborne Entertainment.
About Airborne Entertainment:
Airborne Entertainment Inc. a subsidiary of CYBIRD Co., Ltd., is a
leading provider and publisher of premier mobile entertainment content and
applications, including games, images, video, ringtones, ringback tones and
informational content. Airborne's product portfolio consists of original
and branded properties including Family Guy(TM), Maxim ToGo(TM), SPEED TV
Mobile(TM), NHL Mobile(TM) and Marc Ecko Enterprises(TM). Airborne's
products are available across wireless carriers in North America and Europe
and the company provides retailers and branded destinations the ability to
reach mobile consumers directly via premium and promotional channels. For
more information, visit http://www.airborne-e.com.
About Wind-Up Entertainment Inc.:
Wind-Up Entertainment, Inc. is a privately owned company that began
operations under the Wind-Up name in February 1997. The company's recording
label, Wind-Up Records, LLC is currently the largest independently owned
and operated label in the United States. The repertoire is distributed by
Sony / BMG worldwide, excluding Canada where the company operates Wind-Up
Entertainment Canada, Inc., which is distributed by Warner Music. The
roster features Evanescence, whose worldwide sales have surpassed eighteen
million copies; Seether, who have released three consecutive gold-certified
albums; Finger Eleven; Scott Stapp and the entire Creed repertoire; and
approximately a dozen developing artists. Wind-Up Entertainment, Inc. also
houses the publishing concerns Dwight Frye Music, Inc., Renfield Music
Publishing, Inc., Wallachi Music Publishing, LLC, Jessop Music Publishing,
Inc., and Viovodes Music Publishing, LLC in addition to Pronto Merch LLC, a
full-scale retail, online and touring merchandising company. Wind-Up Artist
Development Corporation, a touring and sponsorship concern, completes the
multi-tiered relationship (i.e., recording, publishing, merchandising and
live performances) that many of the label's signings have forged with
Wind-Up Entertainment, Inc.
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