Handango to Provide Exclusive On-Device Access to Mobile Apps on All Sony
Ericsson Convergence Phones
HURST, Texas and STOCKHOLM, Sweden, July 10 /PRNewswire/ -- Sony
Ericsson Mobile Communications AB (Sony Ericsson) and Handango, Inc.
(Handango), the global leader and retailer of choice for smartphone
applications, announced today a worldwide partnership to bring content
direct to consumers on all Sony Ericsson convergence phones, including the
Sony Ericsson XPERIA(TM) X1, its first product using the Windows Mobile
multimedia OS, and Sony Ericsson's UIQ handsets.
High-end phone sales are growing exponentially, and more consumers are
turning to their handsets for both every-day personal and business
efficiency as well as multimedia and entertainment. Handango offers the
widest array of mobile applications across all genres including mobile
productivity, games, imaging, music and more. From students to moms to the
business road warrior, Handango has applications that fit every lifestyle.
Handango's InHand clients will offer Sony Ericsson customers a vast and
easy-to-navigate array of best-in-class smartphone applications. All
applications have been designed for optimal performance on Sony Ericsson's
XPERIA(TM) and UIQ devices.
"We look forward to our partnership with Handango which has the global
reach, the market share, the merchandising know-how and the technical
prowess to provide the best service for Sony Ericsson's users to optimize
their device experience," states Mikael Nerde, Director of Application
Acquisitions & Content Planning, Sony Ericsson Mobile Communications. "This
partnership further enhances Sony Ericsson's position at the forefront of
mobile convergence by providing our users access to a wide range of
applications on the market both for work and recreation."
"This partnership is about leaders working with leaders. Sony
Ericsson's global footprint provides us with direct access to millions of
new smartphone customers allowing Handango to educate them on how to
personalize their device according to their individual needs," states
Handango CEO, Bill Stone. "The global content and application market is
experiencing tremendous growth as more and more mainstream customers enter
the marketplace, and with nine years gathering experience and knowledge in
the mobile content industry, no one can touch Handango's expertise."
Sony Ericsson's highly anticipated XPERIA(TM) X1 is designed to deliver
Web communication and multimedia entertainment at their best. Handango will
provide a factory-embedded Handango-branded Windows Mobile 6.1 InHand
client enabling the user direct access to applications for enhanced device
usage. Users can browse the catalogue online and offline searching for
content most suited to their needs and purchase directly with the click of
a button. The InHand client will be available in English, French, Italian,
German and Spanish.
In addition, Handango will be the content provider for Sony Ericsson's
mobile Web store for UIQ phones. Later in the year, Handango will offer its
InHand mobile client on all UIQ devices. For UIQ devices already on the
market, customers will be able to access content from Handango's mobile
store via their handset's browser, effective July 25, 2008
(http://mobile.handango.com/se-ota). For subsequent devices the Handango
"over-the-air" link will be embedded on the devices in the factory before
they are shipped.
About Handango
Handango is the leading provider of smartphone applications globally.
Leveraging its network of more than 16,000 content partners and its vast
distribution network, Handango seamlessly delivers the smartphone
marketplace to millions of consumers on the Web and from the device.
Handango's market-leading content delivery platform, Handango AMPP, is the
platform of choice for numerous mobile industry leaders including
Microsoft, HP, Verizon Wireless, T-Mobile, AT&T and AOL. By delivering
intuitive and compelling consumer experiences, Handango has become the
trusted source for millions of smartphone users around the world. For more
information, visit http://corp.handango.com.
Handango is a registered trademark of Handango, Inc. All other
trademarks and registered trademarks are the property of their respective
owners.
About Sony Ericsson Mobile Communications AB
(C) Sony Ericsson Mobile Communications AB, 2007.
The Liquid Identity logo, XPERIA, the XPERIA logo are trademarks or
registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a
trademark or registered trademark of Sony Corporation.
Ericsson is the trademark or registered trademark of
Telefonaktiebolaget LM Ericsson.
Microsoft, Windows, PowerPoint, Windows Media, Windows Mobile, Office,
ActiveSync and Internet Explorer are trademarks or registered trademarks of
Microsoft Corporation.
Other product and company names mentioned herein may be the trademarks
of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change
without prior notice.
Having sold over 100 million phones in 2007, Sony Ericsson is currently
one of the five largest mobile phone manufacturers in the world. An
important industry player operating in over 80 countries, our phones,
accessories and PC cards are synonymous with innovation and style. With R&D
sites in Europe, Japan, China, India and North America, diversity is one of
the core strengths of the company. Sony Ericsson was established as a 50:50
joint venture by Sony and Ericsson in October 2001, with global corporate
functions located in London. For more information about Sony Ericsson
please visit http://www.sonyericsson.com
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