Announce Partnership with Broadway Cares/Equity Fights AIDS
Special Performance by select cast members of Tony Award(R) Winning Best
Musical In The Heights
NEW YORK, July 10 /PRNewswire/ -- PUIG USA announced today the launch
of BLUE SEDUCTION for WOMEN, a fragrance by Antonio Banderas, and the
charitable partnership with Antonio Banderas Seductive Fragrances and
Broadway Cares/ Equity Fights AIDS. As part of the partnership, Antonio
Banderas Seductive Fragrances will donate one dollar to Broadway Cares/
Equity Fights AIDS for each gift set of BLUE SEDUCTION for WOMEN sold
during the 2008 holiday season.
Didier Main de Biran, General Manager of PUIG USA joins noted actor
Antonio Banderas on Thursday, July 10th at Cedar Lake Dance Theatre, to
announce the partnership. As part of the celebration, select members of the
cast of the Tony Award(R)-winning Best Musical, In The Heights, performed
with children benefiting from the House of the Roses, Ballet Hispanico
School of Dance, R. Evolucion Latina, Steps and Broadway Dance Center. Luis
Salgado, assistant Latin Choreographer for In the Heights, and founder of
R. Evolucion Latina, created a special performance for the event to
incorporate the message of giving back to the community.
"I am committed to the arts so it is wonderful to have Broadway
Cares/Equity Fights AIDS and In The Heights as part of this launch and
partnership," said Banderas. "I'm proud to partner with Broadway Cares/
Equity Fights AIDS, who supports many organizations for children and
at-risk youth with educational programs, as well as social service programs
for people affected by HIV/AIDS."
"For over ten years, PUIG USA has been working with Antonio Banderas to
create seductive fragrances. Our fifth fragrance together, BLUE SEDUCTION
for WOMEN, is no exception and we are delighted to support Broadway Cares/
Equity Fights AIDS with our charitable commitment," said Main de Biran.
Broadway Cares/Equity Fights AIDS supports social service programs
across the country, which provide treatment and services for people
affected by HIV/AIDS. Broadway Cares/ Equity Fights AIDS works hard to
ensure that the money raised is spent carefully and wisely, on programs
where funds can have the maximum possible impact.
"We have had a long-standing relationship with PUIG USA and Antonio
Banderas and are thankful for their continued pledge. As part of the
celebration, select members of In The Heights will perform alongside
several of the organizations we work with, House of the Roses, Ballet
Hispanico School of Dance, and R. Evolucion Latina," said spokesperson
Broadway Cares / Equity Fights AIDS.
PUIG USA and Antonio Banderas Seductive Fragrances continues to support
Antonio Banderas' pledge to the arts and the community with charitable
partnerships.
ABOUT PUIG USA
PUIG USA is a subsidiary of PUIG Beauty & Fashion Group, a
multi-national company operating in the perfumery, personal care, cosmetics
and designer fashion sectors. PUIG USA currently markets a distinct line of
high-powered, premium-quality brands to the U.S. fragrance consumer.
Presently, PUIG Fragrances products are distributed in more than 150
countries via a network of 40 subsidiaries worldwide.
ABOUT BROADWAY CARES
Broadway Cares/Equity Fights AIDS (BC/EFA) is the nation's leading
industry-based, nonprofit AIDS fund raising and grant making organization.
BC/EFA is the on-going, committed response from the American theater
community to an urgent worldwide health crisis. By drawing upon the
talents, resources and generosity of this community, BC/EFA raises funds
for AIDS-related causes across the United States. Since it's founding in
1988, BC/EFA has raised over $140 million for critically needed services
for people with AIDS, HIV, or HIV- related illnesses.
ABOUT IN THE HEIGHTS
In The Heights began as an original musical conceived by Lin-Manuel
Miranda. During its Off-Broadway run at 37 Arts, In The Heights quickly
became an audience phenomenon and a critical success. The show has garnered
huge cache of accolades, including four Tony(R) Awards, including Best
Musical; Outer Critics' Circle Award and Lucille Lortel Award for Best
Musical.
ABOUT R. Evolucion Latina
R. Evolucion Latina is an open invitation to experience the greatness
of an active Latin community. It is an artistic movement with the means of
strengthening, educating and collaborating with each other through the
arts. For more information, visit http://www.revolucionlatina.org
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