App Automatically Detects User Location, Provides Updated Feed of Local
Stories from Thousands of News Sources
SAINT PAUL, Minn., July 10 /PRNewswire/ -- Internet Broadcasting
Systems, the leading local Internet solution provider for broadcast
publishers, today announced the launch of the NowLocal application for
iPhone users, a local news aggregation tool that automatically detects the
user's location and provides a feed of local stories from thousands of news
sources. As a user changes location, NowLocal automatically updates the
feed of stories based on their new location, providing hyper-local news
results down to the zip code level.
"As consumers shift their behavior and use more mobile devices and
services, we want to continue to provide the best tools for them to find
the news and information they need," said Mike Potter, Director of New
Product Innovation for Internet Broadcasting. "NowLocal is another example
of the broad range of products and services that we plan to offer to
publishers, advertisers and consumers."
The application marks IB's first foray into consumer software
applications. It will be available for download free of charge from Apple's
iPhone App Store. Among the features of NowLocal's iPhone application:
-- Opt-in location-based news aggregation that provides a feed of
relevant local stories based on the user's current location.
-- Automatically updates as the user moves to provide hyper-local news
results down to the zip code level.
-- Thousands of leading news sources ranging from newspapers to
television stations, cable outlets, local publications, blogs, and web
sites in every domestic media market.
-- One-click ability to mark favorites and share interesting stories
with friends or family.
-- A clean interface matching the look and feel of other iPhone
applications and services.
The NowLocal application will soon be available through the Apple
iPhone App Store. For a short video demo of NowLocal, please visit
http://www.nowlocal.com/iphone.
ABOUT INTERNET BROADCASTING
Established in 1996, IB is a leading local media network that builds
powerful solutions -- products, content, and services -- that make it
easier for publishers and advertisers to reach engaged audiences in
relevant environments.
Partnerships with CNN, Cox Television, Hearst-Argyle Television,
McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, and Post-Newsweek
Stations among others contribute to our reach and success. In May 2008, the
IB Local Network is comprised of over 47.7MM unique visitors and ranked
42nd according to the comScore Media Metrix Ad Focus ranking.
Headquartered in St. Paul, MN with additional offices in New York,
Chicago, San Francisco, Los Angeles, Denver, and Atlanta, every member of
the IB community is committed to innovating for the next era of the
Internet. For more information, visit http://www.ibsys.com.
FOR FURTHER INFORMATION, PLEASE CONTACT:
Ayme M. Yaiser
VP Strategic Marketing & Communication
Internet Broadcasting
646.562.5908
This release was issued through eReleases(TM). For more information,
visit http://www.ereleases.com.
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