DALLAS, July 12 /PRNewswire/ -- LG and Samsung are the top mobile-phone
brands in the U.S. for advanced entertainment features, leading competitors
Motorola and Nokia in adoption of phones with support for mobile TV, music,
and games, according to Mobile Entertainment Platforms and Services (Second
Edition), a new consumer study from Parks Associates. Among owners of LG
and Samsung phones, 12% and 11% reported having mobile TV features,
respectively, compared with 8% of Motorola owners and 0% for Nokia owners.
"South Korea leads the world in adoption of mobile entertainment
features and services," said Yuanzhe (Michael) Cai, director of broadband
and gaming, Parks Associates. "Korean phone manufacturers have been able to
take that experience and translate it into success in the American market,
balancing good designs and advanced feature sets with reasonable costs."
Among the four leading brands, Motorola ranks third overall, and Nokia
lags significantly in advanced entertainment features. Only 6% of Nokia
phones support purchase of music tracks, compared with 22% and 20% of LG
and Samsung phones, respectively.
"Nokia needs to introduce more advanced phone models if it is to
succeed in the high-end and midrange markets," Cai said. "The challenge is
even more acute now that the Apple iPhone is stirring up competition in the
premium handset market."
Mobile Entertainment Platforms and Services (Second Edition) is a
consumer survey of 2,000 Internet users ages 13 and older regarding their
ownership and usage of mobile and portable devices. This study tests a
variety of new mobile applications and business models and explores
consumer interest in convergence mobile platforms such as the iPhone,
fixed-mobile convergence applications, mobile broadband, and embedded
portable CE devices.
About Parks Associates: Parks Associates is a market research and
consulting firm focused on all product and service segments that are
"digital" or provide connectivity within the home. The company's expertise
includes home networks, digital entertainment, consumer electronics,
broadband and Internet services, and home systems.
Parks Associates hosts several fall events and co-hosts CONNECTIONS(TM)
and CONNECTIONS(TM) Europe (in partnership with the Consumer Electronics
Association) each year. In addition, Parks Associates produces the
publication Industry Insights two times per year in conjunction with the
CONNECTIONS(TM) Conference series.
http://www.parksassociates.com
http://www.connectionsconference.com
http://www.connectionseurope.com
http://www.connectionsindustryinsights.com
Contact: Jenny Barrett, Chelsey Tyson
Parks Associates
972-490-1113
Email: Jenny@parksassociates.com, Chelsey@parksassociates.com
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