Mobile Application Helps Commuters Plan Ahead With Access to Live Roadside
Cameras and Provides Valuable Real-Time Traffic Information
WASHINGTON, July 14 /PRNewswire/ -- NBC4 has partnered with 3rd
Dimension, Inc. to launch today NBC Washington Traffic Cam, a free service*
for mobile phone users providing live, up-to-the-second traffic video and
information for Washington, D.C.; Northern Virginia; and suburban Maryland.
NBC Washington Traffic Cam is designed to help millions of daily
commuters view traffic tie-ups on their mobile devices before beginning
their commutes. With access to a network of 450+ live roadside cameras, the
service can help data-enabled cell phone users plan their commutes more
carefully and avoid gridlock areas. This advertising-supported service is
powered by Mobileyes software from 3rd Dimension.
"Washington area traffic is consistently ranked among the worst in the
nation," said Michael Jack, president and general manager of NBC4. "We're
pleased to provide this useful service to help our viewers save time and
ease frustration while they're on the road."
To download the application, commuters should click on the NBC
Washington Traffic Cam link at http://www.NBC4.com or by calling 1-877-NBC-DC03
(877-622-3203). A text message is then sent to the user, who can click on
the link to download and install the application.
Once installed, users can view more than 450 roadside traffic camera
displays that are operated by the Maryland State Highway Administration,
the Virginia Department of Transportation, Montgomery County (MD)
Department of Transportation, City of Fairfax (VA) Department of Public
Works and the D.C. Department of Transportation in association with
TrafficLand, Inc.
Selecting cameras is simple and user-friendly. Freeways, highways and
city streets of interest are available with full motion video or
up-to-the-second still photos. As an added bonus, favorite routes can be
stored and accessed quickly with a push of a single button.
"Mobile phones are everywhere and have become an indispensable tool in
our personal and professional lives," said Eric Joseph, president, 3rd
Dimension. "Washington Traffic Cam, built on the Mobileyes software
platform, puts a simple to use, on-demand traffic advisory service in the
palm of your hand."
The NBC Washington Traffic Cam application is compatible with data
enabled phones on the Sprint, Verizon Wireless, AT&T and T-Mobile networks,
and includes popular smartphones such as the BlackBerry, Palm Treo and the
Motorola Q.
About NBC4 Washington:
NBC4 is the #1 television station, the #1 broadcast website, and is #1
in news and community outreach in Washington, D.C. We are proud of our long
history of leadership in every area of broadcasting, including being the
first RCA color television station and the first commercial television
station in the area to broadcasts in Digital High Definition. Nbc4.com is
Washington's most-visited television website, with over 750,000 unique
visitors and an average of 11 million page views per month.
About 3rd Dimension, Inc.:
3rd Dimension (http://www.3rdDimensionTech.com) is a mobile marketing and
application company that has created and distributes Mobileyes, an
innovative, real-time video content delivery platform for consumers via
their mobile devices. Its applications are designed to attract targeted
audience making its solutions attractive to advertisers and marketers.
* Standard data charges may apply
CONTACT:
Matt Glassman
WRC / NBC4 News
(202) 885-4433 / matt.Glassman@nbc.com
Rob Manfredo
KCSA Strategic Communications for 3rd Dimension
(212) 896-1213 / rmanfredo@kcsa.com
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