NEWTON, Mass., July 15 /PRNewswire/ -- MobileLime and Watertown Taxi
partner to offer Boston cabs the ability to accept credit cards with no set-up
costs and lower rates. All local cabs can now enjoy the benefit of taking
credit cards, with absolutely no equipment or start-up costs. MobileLime's
easy, new payment solution makes it easy for cabs to now accept credit cards
without the expense and hassle of existing implementation. Additionally,
passengers can now pay for cab fares with their favorite credit card using a
new mobile commerce solution, which is more convenient, faster and a safer
transaction in any cab that accepts MobileLime payments.
Any taxi driver can simply sign up with Watertown Taxi for this new
service. The simple and no-cost registration process, combined with the low
rate per transaction, make it easy for Boston cabs to accept credit cards, as
the demand for this service increases. Watertown Taxi, with over 30 years
combined experience, provides the community with clean, dependable and quality
cab service. All Watertown taxis are currently accepting credit cards with
the help of MobileLime. Due to expensive equipment fees and complicated set-up
processes, few cab companies and drivers are currently equipped to process
credit cards. Because MobileLime's payment solution requires only a cell-
phone, and has no set-up fees, offering credit card capability to passengers
is now easy, affordable and hassle-free.
For travelers, security of card transactions has always been a concern.
Now, with the help of MobileLime's, Watertown Taxi and other drivers can now
provide passengers with safer and more secure card transactions. Additionally,
MobileLime's payment solution assists in the speed and reliability of
transport. This easy and rapid payment procedure allows customers to pay for
the cab, including the tip, before arriving at their destination. Travelers
simply call 1-866-LIME (5463), enter location ID 37# and approve a tip
percentage by typing in their personalized PIN number. At the end of the cab
ride the passenger tells the driver their unique membership number. The
passenger receives a paper receipt, a text message receipt on their phone and
can log onto the member website to review the transaction. The cab fare is
charged to their registered credit card.
Now all 160 million US cell phone users visiting or living in Boston can
register for this free service by calling 866-360-LIME (5463), going on-line
to http://www.MobileLime.com or visiting one of the many MobileLime merchants
in the greater Boston area. All of their charges will appear on the credit
card they selected, not their cell phone bill.
Bob Wesley, CEO of MobileLime, believes that "MobileLime's payment
solutions will revolutionize the cab industry and their current resistance to
accept credit cards. MobileLime will shortly be a driving factor in
increasing cab sales tips. The convenience, ease of use and transaction
security at a lower cost, makes it an obvious choice for the cab driver. In
addition this new method is just in time to help the Democratic Convention
visitors, summer tourists and local Boston consumer pay for their cab fares
with their favorite credit card."
Moe Taha, owner of Watertown Taxi is excited about the partnership and
the opportunity it will provide to new drivers around the city of Boston. Moe
states that for drivers, "MobileLime saves time and money". For passengers
"It's is the best, fastest method of payment."
Watertown Taxis' alliance with MobileLime and their unique payment
solutions offer tremendous value to both taxi drivers and passengers. Drivers
benefit by having the ability to accept credit cards with no set-up or
equipment costs at a reduced rate while, passengers enjoy the ease of the
payment process, faster travel and secure credit card payments.
For additional information about Watertown Taxi's partnership with
MobileLime and PR related inquiries, please email PR@mobilelime.com.
MobileLime Information
MobileLime is a service of Vayusa Inc, a Boston based company with
technology that transforms any mobile phone into an indispensable shopping
device. With this technology consumers can now use their mobile phone to pay
and save at merchants who have implemented the MobileLime platform. Merchants
build sales and increase customer loyalty by offering reward programs and
promotional coupon offers and are able to more effectively reach their
consumers at the most critical points in the purchasing process. Instead of
bulging wallets and lost cards, consumers benefit from dramatically improved
purchase convenience, unified loyalty programs and enhanced security. Credit
card companies, wireless network operators and other consumer service
companies also can leverage the MobileLime platform to deliver customized
loyalty and payment programs to their customers using the mobile phone.
The MobileLime solution works on all 160 million US mobile phones; combines
the power of SMS and IVR (interactive voice messaging) during the purchase
transaction; and is fully integrated with Verifone, the market leader of
payment point-of-sale terminals. Vayusa's point of purchase power provides
retailers and others with, per transaction sales, customer loyalty and costs
unachievable with traditional card and paper based programs. The patent
pending solution has been successfully marketed since March 2003 under the
commercial name MobileLime(TM) (MobileLime.com). Vayusa is a SeaPoint
incubated company. To date, Vayusa has received funding from SeaPoint
Ventures, Ignition Partners and founders.
For additional information about MobileLime's new merchant partners or
MobileLime, please visit our web-site, http://www.MobileLime.com.
About Watertown Taxi
Watertown Taxi is located at 37 Galen Street in Watertown, MA directly
across the Charles River from Watertown Square by the Car Bahn Bus Station.
Watertown Taxi offers safe, clean and dependable cab services. Our smoke free
main office hours are from 05:00am to 01:00am, 7 days a week. Other available
service include, corporate account, weekly and monthly billing, package
delivery, return trips, advanced reservations and of course, they accept
credit cards.
For more information, visit http://www.watertowntaxi.com or call Moe 617-
923-9003
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