CHICAGO, July 16 /PRNewswire/ -- TransUnion today announced that it has
partnered with InfoCentricity, Inc. to assist potential customers in
evaluating the performance of VantageScore(SM), both as a stand alone risk
rank-ordering tool and as a decision key within current or new account
management strategies. VantageScore is a credit risk model that leverages
consistent scoring methodology across all three reporting agencies to
deliver a highly predictive, objective and easy to understand score.
InfoCentricity specializes in providing software and analytic
consulting services to help companies explore and analyze all types of
data, derive meaningful insights and develop predictive models and business
strategies. InfoCentricity's Xeno(R) analytic platform supplies the tool
needed to provide a comprehensive comparison between a customer's current
account management strategies and the same strategies using VantageScore.
"Like any new risk model, customers will test it on their portfolio to
make sure it meets their specific needs before investing in it," said Chet
Wiermanski, group vice president of analytical services for TransUnion. "By
partnering with InfoCentricity, potential customers can now determine how
VantageScore compares to their existing score, the potential impact on
their account management strategies and evaluate the adjustments they may
need to implement prior to upgrading."
The performance evaluations will include VantageScore provided by
TransUnion and additional credit bureau attributes which are matched to a
customer's masterfile. Analysis results will demonstrate VantageScore's
ability to rank-order risk on client specific performance outcomes within
key subpopulations of interest, and will compare how VantageScore performs
against a customer's current rank-ordering tools. By using additional
information provided by TransUnion, InfoCentricity can create a profile of
the consumers that switch from one strategy treatment to another, providing
a better understanding of the impact VantageScore will have on account
performance and profitability. In addition, this information facilitates
analysis of a VantageScore strategy compared with the customer's existing
champion strategy as well as the best design for a new challenger strategy.
"Financial institutions have expressed a strong interest in
VantageScore, but want to validate that it makes sense for their business,"
said Chris Frothinger, chief executive officer and co-founder of
InfoCentricity. "Given our expertise and our strong relationship with
TransUnion as both a business partner and Xeno user, we're pleased to work
together to help potential customers determine how VantageScore compares to
existing scores within their portfolios."
TransUnion has an exclusive relationship with InfoCentricity to market
and sell the VantageScore Performance Evaluation Service, while
InfoCentricity will handle the design, analysis and delivery of the
project.
About InfoCentricity
InfoCentricity provides software and analytic services to help
companies turn data into intelligent decisions, providing businesses with a
strategic advantage in today's highly competitive consumer and
business-to-business markets.
Founded in February 2000, InfoCentricity has developed Xeno(R), a
powerful, user-friendly, and cost-effective analytic software that
specifically addresses the real-life challenges of today's analytic and
modeling professionals.
InfoCentricity has established itself as leader in providing predictive
solutions in the financial services and retailer markets, enabling clients
to explore and analyze all types of data, derive meaningful insights and
develop predictive models and customer strategies -- all at the speed of
business.
InfoCentricity is headquartered in Novato, California.
About TransUnion
As a global leader in credit and information management, TransUnion
creates advantages for millions of people around the world by gathering,
analyzing and delivering information. For businesses, TransUnion helps
improve efficiency, manage risk, reduce costs and increase revenue by
delivering comprehensive data and advanced analytics and decisioning. For
consumers, TransUnion provides the tools, resources and education to help
manage their credit health and achieve their financial goals. Through these
and other efforts, TransUnion is working to build stronger economies
worldwide. Founded in 1968 and headquartered in Chicago, TransUnion employs
more than 4,000 employees in more than 30 countries on six continents.
http://www.transunion.com/business
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