NEW YORK, July 16 /PRNewswire/ -- For the past five years, Freshpair
has invaded New York City's Times Square in early August with a full
fledged fashion show and scores of gorgeous models in their underwear in
celebration of National Underwear Day. What started out as a renegade
sidewalk fashion show has become one of the most highly anticipated fashion
events of the year!
Until now, National Underwear Day has followed a familiar format, a
runway show and give-a-ways in Times Square. This year for the sixth
anniversary, Freshpair is shaking things up even more by bringing the
celebration indoors to the glamorous venue Espace to accommodate a growing
crowd of National Underwear Day loyalists which includes media and
international tastemakers.
Freshpair may not be taking over Times Square this summer, but National
Underwear Day will still take the streets of Manhattan by storm! Underwear
giveaways sponsored by Unico, Wigwam, Diesel and 2(x)ist will take place in
various locations across the city throughout the day. Thousands of pairs of
underwear will be given away to lucky passersby.
"We love the energy of Times Square. But this year, bringing National
Underwear Day indoors to Espace allows us to really up the ante. It is the
ultimate celebration of the intimate apparel industry, giving people a
reason to mention their unmentionables. National Underwear Day boasts the
biggest underwear runway show to date!"
-- Michael Kleinmann, President, Freshpair, Inc.
National Underwear Day will take place on Tuesday, August 5th and
Freshpair will host 500 VIP guests, celebrities and influencers. Male and
female models clad in today's hottest brands including Diesel, 2(x)ist,
DKNY, Sean John, Champion, Wacoal, Natori, Le Mystere, Unico, Baskit, 3G,
Go Softwear, Nautica, Tommy Hilfiger, Giulio and Report Collection will
tear up the runway in the season's latest styles. Additional participants
in National Underwear Day Festivities include shoes.com, Wigwam, Pure Style
Girlfriends, Body Wrap, Makeup Designory, Operation Game and Soak Wash. A
celebrity host and attendance will be announced.
And to top off the festivities, there will be a special guest that will
make a one-time-only runway appearance.
About Freshpair
Freshpair is the leading online retailer of men's and women's intimate
apparel. With over 100 brands available on the site, Freshpair is the
premiere online destination for everything underwear. Freshpair is also the
founder of National Underwear Day. Freshpair's exceptional customer service
and huge selection help make every shopping experience comfortable and
convenient. At Freshpair, you can buy underwear in your underwear.
Freshpair also offers Free Shipping on US orders. Visit Freshpair at
http://www.freshpair.com.
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