TiVo Offers Subscribers More Ways to Discover Relevant and Personalized
Content Directly from the TiVo Remote
ALVISO, Calif., July 17 /PRNewswire-FirstCall/ -- TiVo Inc. (Nasdaq:
TIVO), the creator of and a leader in television services for digital video
recorders (DVRs), today announced the availability of YouTube videos on the
TV via a TiVo(R) DVR. A partnership between the two companies allows
broadband-connected subscribers with TiVo Series3(TM) and TiVo HD DVRs, to
access hundreds of millions of user generated videos hosted on YouTube.
Whether you like to watch the new up-n-comers, or classic YouTube
favorites, TiVo subscribers are in control of the content they want to
watch, whenever they want to watch it.
"With YouTube content now available on TiVo, on top of all the movies,
music videos, songs and TV shows that are simply unavailable on cable and
satellite, TiVo subscribers have more choice on their TV sets than any
other TV viewers in the world," said Tom Rogers, President and CEO of TiVo
Inc.
YouTube on the Web attracts millions of viewers a day, and now TiVo
offers consumers the opportunity to experience YouTube content where it is
more comfortably consumed -- in front of the TV set. TiVo users can now
search, browse and watch their favorite YouTube videos through TiVo's
famously easy-to-use interface. Soon, users will also be able to log into
their YouTube accounts directly through the TV to access their videos,
channels and playlists, making the experience even richer.
"YouTube brings video where the audience is -- across the Web and onto
mobile devices, TVs and video games," said Hunter Walk, YouTube's director
of product management. "The partnership with TiVo extends our ability to
make YouTube accessible anywhere and lets people watch what they want, when
they want it."
Over the next few weeks TiVo will roll-out a software upgrade to
Series3 and TiVo HD DVRs which will enable this feature. For more
information on how to view YouTube videos on the TV via a TiVo DVR visit
http://www.tivo.com/youtube.
About TiVo Inc.
Founded in 1997, TiVo (Nasdaq: TIVO) pioneered a brand new category of
products with the development of the first commercially available digital
video recorder (DVR). Sold through leading consumer electronic retailers
and our website, TiVo has developed a brand which resonates boldly with
consumers as providing a superior television experience. Through agreements
with leading satellite and cable providers, TiVo also integrates its DVR
service features into the set-top boxes of mass distributors. TiVo's DVR
functionality and ease of use, with such features as Season Pass(TM)
recordings and WishList(R) searches and TiVo KidZone, have elevated its
popularity among consumers and have created a whole new way for viewers to
watch television. With a continued investment in its patented technologies,
TiVo is revolutionizing the way consumers watch and access home
entertainment. Rapidly becoming the focal point of the digital living room,
TiVo's DVR is at the center of experiencing new forms of content on the TV,
such as broadband delivered video, music and photos. With innovative
features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is
expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The
TiVo(R) service is also at the forefront of providing innovative marketing
solutions for the television industry, including a unique platform for
advertisers and audience research measurement.
TiVo, Series3, 'TiVo, TV your way.', Season Pass, WishList, TiVoToGo,
and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or
its subsidiaries worldwide. (C) 2008 TiVo Inc. All rights reserved. All
other trademarks are the property of their respective owners.
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