New Nestle(R) CRUNCH(R) Crisp Introduced through Nationwide Giveaway and
"Put a Little Play in Your Day" Tour
GLENDALE, Calif., July 18 /PRNewswire/ -- Recess may not be part of
your workday, but you can still put a little play in your day with some of
life's simple pleasures, such as indulging in your passion for chocolate.
New Nestle CRUNCH Crisp features layers of light, crispy wafers and
chocolate crème, topped with airy crispies and coated in chocolatey
goodness, giving you layer after layer of crunchy, crispy fun. And to help
put a little play in your day, Nestle is giving away more than half a
million Nestle CRUNCH Crisp bars to fun-seekers nationwide during this
summer's "Put a Little Play in Your Day" tour.
"In addition to our half a million candy bar giveaway, we decided to
make a play date with America," said Tricia Bowles, manager, Division &
Brand Affairs, Nestle USA. "Every free NESTLE CRUNCH Crisp bar and each
'Put a Little Play in Your Day' event will give hard-working adults a
much-needed workday recess."
More than half a million FREE "V.I.P." coupons, each redeemable for one
single-size bar, will be distributed throughout the country during the 2007
"Put a Little Play in Your Day" Tour. To get your free bar, be on the
lookout for the NESTLE CRUNCH Crisp Car, which will lead the tour through
nine cities this summer. Each stop on the tour will feature fun recess-like
games and activities (think hopscotch, four square, jump ropes and more),
as well as giveaways and prizes, including V.I.P. coupons for free NESTLE
CRUNCH Crisp bars and the chance to win a Wii console.
"Put a Little Play in Your Day" Summer Tour Schedule*
Date City Location
Thursday, July 26 Philadelphia, PA Dilworth Plaza
Tuesday, July 31 Pittsburgh, PA Market Square
Thursday, August 2 Cleveland, OH Star Plaza
Tuesday, August 7 Minneapolis, MN Peavey Plaza
Tuesday, August 14 Chicago, IL Grant Park
Tuesday, August 21 Dallas, TX Market Street
Tuesday, August 28 San Diego, CA Seaport Village
Thursday, August 30 Los Angeles, CA Third Street
Promenade in
Santa Monica
Thursday, Seattle, WA Westlake Plaza
September 6
* Schedule subject to change. Visit playinyourday.com for most current
information.
Those hungry for a NESTLE CRUNCH Crisp recess outside tour locations
can also join in on the fun. Just log on to playinyourday.com to access a
variety of entertaining activities and request a free V.I.P. coupon. (Offer
good
daily between 9:00 a.m. and 5:00 p.m. PT, up to 2,000 bars per day,
while supplies last. Open to U.S. residents 18 or older.)
NESTLE CRUNCH Crisp is available in a single-size bar (1.74 oz., SRP
$0.69), a king-size bar (2.01 oz., SRP $1.19), 8-bar packs (5.36 oz., SRP
$0.99) and fun-size bags (12 oz. bag, SRP $2.99). Whether you're taking a
break from the sandbox or your inbox, look for new NESTLE CRUNCH Crisp in
the candy aisle this summer.
About Nestle USA
Named one of "America's Most Admired Food Companies" in Fortune
magazine for the tenth consecutive year, Nestle USA provides quality brands
and products that bring flavor to life every day. From nutritious meals
with Lean Cuisine(R) to baking traditions with Nestle(R) Toll House(R),
Nestle USA makes delicious, convenient, and nutritious food and beverage
products that enrich the very experience of life itself. That's what
"Nestle. Good Food, Good Life" is all about. Well-known Nestle brands
include: Nestle(R) Toll House(R), Nestle(R) Nesquik(R), Nestle(R)
Coffee-mate(R), Nestle(R) Good Start(R), Stouffer's(R), Lean Cuisine(R),
HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, Nescafe(R), Nescafe(R)
Taster's Choice(R), NESTLE(R) Juicy Juice(R), Buitoni(R), PowerBar(R),
Nestle(R) Crunch(R), Nestle(R) Butterfinger(R), and Wonka(R). Nestle USA,
with 2006 sales of $8.5 billion (includes Nestle Nutrition), is part of
Nestle S.A. in Vevey, Switzerland -- the world's largest food company --
with 2006 sales of $79 billion. For product news and information, visit
http://www.Nestleusa.com or NestleNewsroom.com.
To request more information, product samples or images, please contact
Greg Eppich at 206.270.4677 or greg.eppich@publicis-pr.com.
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