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  KongZhong Corporation Announces Cooperation Agreement with Opera Software ASA to Develop and Launch "KongZhong Opera" Browser for Mobile Phone Users

    BEIJING, July 19 /Xinhua-PRNewswire/ -- KongZhong Corporation (Nasdaq:
KONG), one of China's leading providers of wireless value-added services
and a wireless media company providing news, content and mobile advertising
services through its wireless Internet sites, today announced the signing
of a cooperation agreement with Opera Software ASA ("Opera"), the developer
of the Opera Browser. Opera is headquartered in Oslo, Norway and is listed
on the Oslo Stock Exchange under the ticker symbol OPERA.
    Under the agreement, the two companies will develop a "KongZhong Opera"
browser solution for Chinese mobile phone users with Kong.net as the
default home page. The "KongZhong Opera" browser is expected to be offered
for downloading at no charge and can enable mobile phone users to browse
both traditional Internet sites and WAP sites through their mobile phones.
KongZhong and Opera expect to generate and share advertising revenues,
search- related revenues and other revenues from "KongZhong Opera".
    Mr. Jon S. von Tetzchner, Opera's CEO, said, "KongZhong is an ideal
match for us because we share two important characteristics: a desire to
give the users what they want and the ability to deliver useful, yet
powerful innovation into the hands of consumers. Together, we can create
new mobile web experience for millions of Chinese mobile phone users."
    Mr. Nick Yang, KongZhong's President, said, "As the developer of the
very popular Opera Browser, Opera has a large following among users of PCs,
mobile phones, pocket PCs, game consoles and interactive televisions.
Meanwhile, Kong.net, operated by KongZhong, is one of the leading wireless
Internet portals in China. This cooperation between KongZhong and Opera
allows us to bundle and present to mobile phone users in China the best
products of the two companies. We expect that the launch and promotion of
the "KongZhong Opera" browser will bring increased traffic to Kong.net,
strengthen our brand awareness and enhance our leadership position in
wireless Internet industry. "
    About KongZhong
    KongZhong Corporation is one of China's leading providers of wireless
value-added services and a wireless media company providing news, content
and mobile advertising services through its wireless Internet sites. The
Company delivers wireless value-added services to consumers in China
through multiple technology platforms including wireless application
protocol (WAP), multimedia messaging service (MMS), JAVA(TM), short
messaging service (SMS), interactive voice response (IVR), and color
ring-back tone (CRBT). The Company also operates two wireless Internet
sites, Kong.net and Ko.cn, which enable users to access media,
entertainment and community content directly from their mobile phones.
    Safe Harbor Statement
    This press release contains "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Such forward-looking statements include,
without limitation, statements regarding the development, launch,
promotion, pricing and functionality of the "KongZhong Opera" browser, the
progress of our relationship with Opera Software ASA and the impact of that
relationship on the level of traffic through our Kong.net wireless Internet
portal as well as on our brand awareness, financial condition, results of
operations and business development in general. Although such statements
are based on our own information and information from other sources we
believe to be reliable, you should not place undue reliance on them. These
statements involve risks and uncertainties, and actual market trends and
our results may differ materially from those expressed or implied in these
forward looking statements for a variety of reasons. Potential risks and
uncertainties include, but are not limited to, competitive pressure in
China's wireless value added services, wireless Internet and mobile
advertising markets and the effect of such pressure on prices; changes in
technology, consumer demand and usage preferences in these markets; the
state of and any change in our relationship with China's telecommunications
operators; our dependence on the networks and billing systems of the
telecommunications operators for our performance; changes in the
regulations or policies of the Ministry of Information Industry or other
relevant government authorities or the telecommunications operators; and
changes in political, economic, legal and social conditions in China,
including the Chinese government's policies with respect to economic
growth, foreign exchange, foreign investment and entry by foreign companies
into China's telecommunications market. For additional discussion of these
risks and uncertainties and other factors, please see the documents we file
from time to time with the Securities and Exchange Commission. We assume no
obligation to update any forward-looking statements contained in this press
release, which apply only as of the date of this press release.
    For more information, please contact:

     Investor Contact:
      Sam Sun
      Chief Financial Officer
      Tel:   +86-10-8857-6000
      Fax:   +86-10-8857-5891
      Email: ir@kongzhong.com

     Media Contact:
      Xiaohu Wang
      Manager
      Tel:   +86-10-8857-6000
      Fax:   +86-10-8857-5900
      Email: xiaohu@kongzhong.com


  SOURCE KongZhong Corporation




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Related links:
  • http://www.kongzhong.com
    CONTACT:
    Sam Sun, Chief Financial Officer of KongZhong
    Corporation, +86-10-8857-6000, or fax, +86-10-8857-5891, or
    email, ir@kongzhong.com; Xiaohu Wang, Manager of KongZhong
    Corporation, +86-10-8857-6000, or fax, +86-10-8857-5900, or
    xiaohu@kongzhong.com

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