BETHEL, Conn., July 24, 2008 /PRNewswire/ -- A recent survey showed
that 54 percent of U.S. air travelers admit to at least one instance of
sitting on the floor to charge a device through an airport power outlet.(1)
Duracell(R) today introduced two portable power solutions to help people
on-the-go stand up to their personal power needs.
The Duracell(R) My Pocket Charger and the Duracell(R) PowerSource Mini
are pocket-sized power sources for popular devices such as a cell phone,
BlackBerry(R) and MP3 player. They're small and versatile, making them
especially convenient for travelers looking for ways to reduce the number
of extra cords, chargers and device-specific batteries required for mobile
devices. Each My Pocket Charger comes with two Duracell(R) CopperTop AA
batteries, and the Duracell(R) PowerSource Mini's lithium-ion battery can
be recharged through a lightweight AC charger, through a vehicle's DC
socket, or through a computer's USB port.
The Duracell(R) My Pocket Charger is available in two models. One model
features a connector for MP3 players and will provide up to 24 hours of
music on the latest iPod(R) Nano; the other model features a connector for
all BlackBerry(R) models and the newest Motorola(R) phones, and will
provide up to one hour of talk time. The Duracell(R) PowerSource Mini
includes a mini USB pivot arm that allows users to connect directly to a
device without needing to carry a charge cable. A second USB port allows
users to power two devices at once.
Americans today are more connected to their mobile devices than ever
before, with 87 percent of U.S. households owning a cell phone, and an
estimated 88.2 million MP3 players currently in use.(2) More surprisingly,
a recent study commissioned by Xantrex Technology Inc. reveals the lengths
travelers will go to power up while on the go. Results of the study show
that 79 percent of air travelers admit that it is important to have their
own portable power for their devices while traveling, yet over half of the
survey respondents, 54 percent, reported sitting on the floor to use an
airport's power outlet and 31 percent say they have walked to a different
terminal to find an outlet.(1) In the survey, 25 percent of air travelers
would even give up a first class seat in exchange for a mobile power
source.
"Everyone wants their charge to last a little longer, and the Duracell
My Pocket Charger and PowerSource Mini will provide the personal power
insurance every road warrior needs," said Rick June, Duracell Vice
President and General Manager. "Our portable devices give us the freedom to
work, communicate and be entertained from almost any location. These
charging solutions extend that freedom when you can't be near a power
outlet."
These power solutions are available online and at select mass and
specialty retail stores nationwide. Visit http://www.duracellpower.com to learn
about the full line of products.
These new products are being introduced through Duracell's business
alliance with Xantrex Technology, Inc., which was announced March 2007. An
innovator in portable power and backup power products, Xantrex solutions
allow customers to operate and charge mobile electronic devices such as
laptop computers, PDAs, cell phones and more, so they can stay productive
when on the go. Xantrex also provides portable and home emergency backup
power sources, and smart charging capabilities for automotive batteries.
About Duracell
Part of the Procter & Gamble Company (NYSE: PG), Duracell is the
world's leading manufacturer of high-performance alkaline batteries.
Duracell also sells various other types of batteries including lithium and
zinc air batteries, as well as rechargeable Nickel-Metal Hydride (NiMH)
batteries and chargers. The company also markets general purpose
flashlights. Visit http://www.duracell.com for more information about Duracell
batteries.
About P&G (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),
Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R),
Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R),
Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R),
Gillette(R), and Braun(R). The P&G community consists of 138,000 employees
working in over 80 countries worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
(1) "Are You Prepared with Power?" Xantrex Technology Inc. Survey,
2008.
(2) Consumer Electronics Association's 10th Annual Household CE
Ownership and Market Potential Study, 2008.
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