GREAT NECK, N.Y., July 24 /PRNewswire/ -- Leading nail, hand and foot
care company Barielle announces that select products will now be available
exclusively at CVS/pharmacy locations nationwide. Beginning August 2008,
CVS/pharmacy will offer eight assorted products for nails, hands and feet
on the cosmetics wall in its salon center.
"By having a national presence in CVS/pharmacy, Barielle is now
available to the one-stop beauty shopper who desires prestige-quality nail
products for an at-home or in-salon regimen," says Mark Pollock, President
of Barielle.
CVS/pharmacy will offer a variety of Barielle's leading products,
including treatment lacquers and creams designed specifically for nails and
cuticles, as well as moisturizers for hands and feet. Barielle's classic
Nail Strengthening Cream-the brand's first product to launch over thirty
five years ago-will be part of the line-up, as well as nail-supporting
treatment lacquers including Fortifying Nail Builder, Instant Liquid Nail
Hardener and No Chip Speed Dry. Targeted treatments include Extra Gentle
Cuticle Minimizer and Fungus RX. Total Foot Care Cream and Professional
Protective Hand Cream, in convenient, travel-approved sizes, will round out
the range.
"CVS/pharmacy is committed to offering the best beauty selections from
around the world, and our mix of beauty brands will be enhanced through the
inclusion of Barielle's line of products," says Sherry Saffert, Divisional
Merchandise Manager for Beauty, CVS/pharmacy.
As a company that began with a unique approach to treating, protecting
and maintaining nails, Barielle has evolved into one of the leading
prestige nail, hand and foot care lines sold world-wide. Over the past 30
years, Barielle has stood apart in its dedication to delivering and
maintaining quality products with visible results for truly healthy and
beautiful nails, hands and feet. Barielle uses safe, effective and natural
ingredients including Keratin, Protein, Vitamins, and Oil and Plant
Extracts. Absolutely none of Barielle's creams and lacquers contains
formaldehyde, toluene or lye, ingredients that are harsh irritants.
CVS/pharmacy, the retail division of CVS Caremark Corporation, is
America's largest retail pharmacy with 6,300 retail locations. CVS/pharmacy
is committed to improving the lives of those we serve by making innovative
and high-quality health and pharmacy services safe, affordable and easy to
access, both in its stores and online at CVS.com. General information about
CVS/pharmacy and CVS Caremark is available at http://www.cvscaremark.com.
http://WWW.BARIELLE.COM
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SOURCE Barielle
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Related links:
http://www.barielle.com
http://www.CVS.com http://www.cvscaremark.com
CONTACT:
Arielle Cohen, Arielle@whisperpr.com, or
Lauren Weissman, Lauren@Whisperpr.com, both of Whisper PR, for
Barielle, Ph, +1-646-336-6420, Fax, +1-646-336-6429; or Joanne
Dwyer of CVS|pharmacy, +1-401-770-2898, jdwyer@cvs.com
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