QuickText sends listings directly to job seekers' mobile phones
CHICAGO, July 29 /PRNewswire/ -- Starting this week, Chicagoland job
seekers can get help wanted listings sent directly to their cell phones as
part of the Chicago Tribune Media Group's effort to expand its classified
offerings to mobile devices. This marks the first time a U.S. newspaper has
ventured into the mobile media space to distribute its job listings.
"We're committed to growing our business in the multiplatform media
world and extending our brands in print, online and now mobile," said
Alison Scholly, vice president / Interactive. "This helps us build for a
strong future in a delivery method for classifieds that shows much
promise."
QuickText allows job seekers who text a unique WEB ID to a specific
number to instantly receive a detailed job listing on their mobile device.
The service debuts this week in conjunction with the printed job listings
within the Chicago Tribune's Tuesday Business section and RedEye, Chicago's
free daily newspaper.
"This program bridges the gap between print and mobile media," said
Ellen Glassberg, director of recruitment advertising. "Readers want
immediate information but don't always have immediate access to a computer.
QuickText serves job seekers by sending them listings when, where and how
they want them, which we find increasingly includes mobile devices."
In September, Chicago Tribune will launch a similar program for new and
used car listings. And before the end of the year, it will debut one for
real estate listings. Currently, Chicago Tribune Media Group presents a
number of mobile information offerings, including:
-- Breaking news and sports alerts from Chicago Tribune
-- RedEye's Celebrity text alerts, which are sent every weekday afternoon
to more than 1,000 subscribers
-- Metromix's Best Bets, a listing of notable Chicago area events
-- Mobile polls and trivia throughout the pages of RedEye
About Chicago Tribune Media Group
Chicago Tribune Media Group publishes the Pulitzer Prize-winning
Chicago Tribune as well as related print and interactive media serving
Chicagoland like RedEye, Hoy, Triblocal, chicagotribune.com,
chicagosports.com and metromix.com.
MEDIA CONTACT:
Michael Dizon
Communications Manager
312-222-3165
mdizon@tribune.com
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