Jointly Developed Products Aim to Make Location and Wireless Connectivity
Mainstream in Mobile Devices
SAN JOSE, Calif., July 31 /PRNewswire-FirstCall/ -- SiRF Technology
Holdings, Inc. (Nasdaq: SIRF), a leading provider of GPS-enabled silicon
and premium software location platforms, today announced that its wholly
owned subsidiary, SiRF Technology, Inc., has signed a license and joint
development agreement with Intel Corporation on certain future product
platforms to help location and wireless connectivity become more mainstream
in next generation mobile devices. As part of this agreement the two
companies have agreed to cooperate in the marketing and selling of these
future products to customers developing a wide range of mobile devices
worldwide. This agreement supports SiRF's long term strategy for growth and
is designed to strengthen its position in mobile devices.
"SiRF has a vision to bring the benefits of location enabled content
and applications to the mainstream mobile consumer and enterprise markets,"
said Kanwar Chadha, founder and vice president of marketing for SiRF. "We
look forward to working with Intel to develop innovative new products to
realize the promise of location and wireless connectivity in future mobile
devices."
As part of this agreement, SiRF has licensed certain technologies to
Intel and will help co-develop certain future products that will be
available for incorporation into Intel mobile platforms. The companies have
agreed to jointly market and sell these products globally for use in a wide
range of devices, such as mobile internet devices, mobile phones and
handheld consumer devices.
"Synergy between wireless internet connectivity and location based
services are integral part of our vision for the future of mobile internet
devices and notebooks," said Raviv Melamed, General Manager of the Mobile
Wireless Group at Intel. "Our collaboration with SiRF will enable us to
bring highly integrated solutions combining industry leading WiMAX/WiFi
connectivity and location capability to mobile internet device and notebook
customers worldwide."
About SiRF Technology Holdings, Inc.
SiRF Technology Holdings, Inc. develops and markets semiconductor and
software products that are designed to enable location-awareness utilizing
GPS and other location technologies, enhanced by wireless connectivity
capabilities such as Bluetooth, for high-volume mobile consumer devices and
commercial applications. SiRF's technology has been integrated into mobile
consumer devices such as automobile navigation systems, mobile phones,
PDAs, GPS-based peripherals and handheld GPS navigation devices, and into
commercial applications such as location servers, asset tracking devices
and fleet management systems. SiRF markets and sells its products in three
target platforms: wireless handheld devices, such as mobile phones;
automotive electronics systems, including navigation and telematics
systems; and consumer and compute devices, including personal digital
assistants, notebook computers, recreational GPS handhelds, mobile gaming
machines, digital cameras and watches. Founded in 1995, SiRF is
headquartered in San Jose, Calif., and has sales offices, design centers
and research facilities around the world. The company trades on the NASDAQ
Stock Exchange under the symbol SIRF. Additional information about SiRF and
its location technology solutions can be found at http://www.sirf.com.
Forward-Looking Statements
Except for the historical information contained herein, the matters set
forth in this press release, including, but not limited to, statements
regarding the co-development of certain future product platforms and
anticipated benefits thereof, including making location and wireless
connectivity mainstream and strengthening SiRF's position in the mobile
device market, are forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Words such as "to,"
"being," "will," "possible," "may," " "addresses," "designed to,"
"provide," "believe," and similar expressions are intended to identify
forward-looking statements. These statements are not guarantees of future
performance and should not be considered as an indication of future
performance. SiRF's actual results could differ materially from those
discussed in these forward-looking statements as a result of risks and
uncertainties, including, among others, demand and market acceptance for
our products and those of our customers, the market for GPS-based location
awareness, risks associated with the semiconductor industry and other risks
and uncertainties discussed in the Company's Quarterly Report on Form 10-Q
for the quarter ended March 31, 2007 and from time to time in SiRF's SEC
reports. These forward-looking statements speak only as of the date hereof.
We do not undertake any obligation to update forward-looking statements.
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