- Completely New Site Breaks Down Wall Between Web and TV -
ST. PETERSBURG, Fla., Aug. 1 /PRNewswire-FirstCall/ -- Multichannel
retailer HSN has taken online shopping to a new dimension today with the
relaunch of HSN.com. The completely redesigned ecommerce site marries the
affinity HSN's customers have for the network's personalities and hosts
with the ease of ecommerce to create an unparalleled shopping experience.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070801/CLW030 )
Utilizing green screen video technology and original content, along
with original and re-purposed television programming, the new HSN.com tears
down the wall between online and television retail.
"The new HSN.com is a unique shopping and lifestyle destination," said
William Lynch, Executive Vice President and General Manager of HSN.com.
"This site strategically leverages HSN's extraordinary wealth of video
content and television production knowledge to create a more interactive,
accessible and exciting shopping experience for current and future HSN
customers. It truly is unlike anything else on the e-tailing landscape
today."
The new HSN.com draws on the Company's exceptional array of
celebrities, experts and hosts who, through the use of green screen video,
function as "virtual video guides" throughout the site. Each storefront is
hosted by an embedded expert who can guide visitors to new products, new
features, trends and tips. Included among the many, many famous names and
faces shoppers can expect to see at HSN.com are:
- In cooking, top chefs Wolfgang Puck, Emeril Lagasse, and Todd English,
among others;
- In fashion, designers Wayne Scot Lukas, Carlos Falchi, Randolph Duke
and David Rodriguez, and SCOOP NYC's Stefani Greenfield, among others;
- In home entertaining, gurus Colin Cowie and Serena Bass, among others;
- In beauty, Jennifer Flavin-Stallone (Serious Skin Care), Ken Paves
(hair accessories), the Borghese family (Italian Bath and
Body/Perlier), and GOSmile (whitening), among others;
- In health, Andrew Lessman (vitamins and supplements), among others.
- In home solutions/organization, Joy Mangano (Huggable Hangers), among
others.
In addition, HSN's on-air hosts, well known to HSN customers, are
featured prominently throughout the site as well, offering their expertise
and insight.
"On television, HSN does an exceptional job of engaging and educating
customers," commented Mr. Lynch. "With today's relaunch of HSN.com, we've
harnessed web technologies to take that experience to a new dynamic,
interactive platform. HSN.com is now a true destination ... . with
exclusive content from talents like Wolfgang Puck and Colin Cowie, and more
than 29,000 hand-selected products every day. It's a powerful combination
that sets HSN.com apart from the rest."
In addition to the embedded video content through the site, the new
HSN.com also offers functionalities such as style guides, video vignettes
offering tips and tricks, trend information, and more. And, in the coming
months, additional functions will become available, including
brand-specific and category-specific blogs, which will enable customers to
communicate directly with their favorite celebrities and on-air
personalities.
About HSN:
The originator of the electronic retailing concept in 1977, HSN, an
operating business of IAC (Nasdaq: IACI), is a global multichannel
retailing giant offering thousands of products to enhance all aspects of
its customers' lives. On HSN and HSN.com, customers can find an array of
unique products and brand names in categories such as Beauty (e.g., Oscar
Blandi, Bliss, Paula Dorf, Liz Earle, Perlier, Sephora, Wei East); Jewelry
(e.g., Heidi Daus, R.J. Graziano, Jay King); Home/Lifestyle (e.g., Dyson,
Todd English, Emeril Lagasse, Andrew Lessman, Joy Mangano, ProForm,
Wolfgang Puck, Reebok, Bob Vila, Roy Yamaguchi); Fashion (e.g., Randolph
Duke, Carlos Falchi, Beverly Feldman, Liberte by Emanuel, LUKASTYLE,
Scoop); and Electronics (e.g., Gateway, GE, JVC, Panasonic, Sharp). HSN
delivers its merchandise across multiple platforms, including TV, where the
network reaches 89 million households and is the 4th largest cable network
in the U.S.; online, and through HSN.com, which features original video
content, virtual video guides, the latest trend information, tips and
tricks, video-on-demand and podcasts of products.
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