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  PrintSoft Launches PegaDirect, an Enterprise Solution for Personalized Correspondence, on the Pegasystems Pega Exchange: Major Health Services Provider Set to Deploy

    CHICAGO, Aug. 1 /PRNewswire/ -- PrintSoft (http://www.printsoft.com),
the leading provider of technology for rules-driven personalized
communications, today announced the availability of PrintSoft PegaDirect, a
correspondence creation and management solution fully integrated with
Pegasystems' leading SmartBPM(R) Suite.
    PrintSoft's recently announced partnership with Pegasystems and its
participation in the Pega Exchange has already resulted in an agreement
with a major health services provider that plans to deploy PegaDirect to
improve automation and control over correspondence used for Prior
Authorizations, a key business process within the company.
    PrintSoft PegaDirect enables Pegasystems business process management
customers to generate highly personalized correspondence directly from
their Pega-powered BPM workflows, while automatically providing compliance
and brand management controls. It allows users to create, modify and send
letters, invoices and other mission-critical documents based on business
process rules. Letter content can include variable paragraphs, dynamic
signatures, variable data fields, and variable images. A wizard
incorporated into PegaDirect ensures that data mapping, managed by the
business process owners, is both fast and simple.
    Easy-to-configure web-based workflows available with PegaDirect enable
personnel at each site to configure a range of capabilities for their
users, based on the workflow requirements and user permissions required.
For example, document generation can be fully automated and triggered
purely on business process rules. Alternatively, the user experience can be
managed to give business users the ability to change content only in
designated areas of the document with built-in approval cycles if needed.
    "A Pegasystems customer with the key business goal of sending high
volume, customized correspondence is already realizing results with
PrintSoft's PegaDirect Module as a plug into their SmartBPM solution," said
Douglas Kim, managing director, Global Alliances, Pegasystems. "Through the
Pega Exchange, this customer was able to quickly find and implement the
best solution to meet their ease of use and high performance demands in a
very short delivery window. As the leader in the BPM market, we are
committed to collaborating with leading ISV's and solution providers like
PrintSoft to provide our customers with real solutions that deliver
immediate value, and we are thrilled to have PrintSoft on board with the
Pega Exchange."
    The PrintSoft PegaDirect module is fully integrated with Pegasystems
SmartBPM platform, as well as with the full range of PrintSoft document
composition and mail optimization solutions, making the solution both easy
to deploy and highly scalable. As part of the Pega Exchange, PrintSoft
PegaDirect is a standard, fully-supported software module available to any
Pegasystems customer ensuring on-going maintenance and enhancement from
both Pega and PrintSoft going forward.
    Benefits of PrintSoft PegaDirect for Pegasystems customers include
exceptional time-to-value for initial deployment of sophisticated
correspondence systems, enhanced corporate message management with fully
auditable change control, and streamlined and automated processes for
document assembly and print production.
    "We are proud to be joining forces with Pegasystems as a Pega Exchange
partner," commented Dan Sheedy President of PrintSoft Americas. "The
PegaDirect solution is highly important and strategic to PrintSoft and
we're extremely pleased with the positive response from our initial
outreach. We're off to a great start."
    The Pega Exchange, unveiled on June 1, 2007, gives Pegasystems
customers access to a wide universe of pre-built components that make
integration projects less complex. Pega Exchange hosts a growing range of
utilities, plug-ins and full-featured applications and features online
collaboration to assist organizations with similar process challenges.
    About PrintSoft
    PrintSoft, a business of Australia Post, provides software solutions
for personalization in transactional, direct marketing, transpromotional,
and correspondence document applications. Based in Melbourne, Australia,
with its American headquarters offices in Chicago, IL, PrintSoft also has
offices in the United Kingdom, France, Germany, Switzerland, Czech Republic
and Brazil. There are currently more than 6,000 PrintSoft system licenses
installed in 50+ countries worldwide. For more information about PrintSoft,
visit http://www.printsoft.com.


  SOURCE PrintSoft




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Related links:
  • http://www.printsoft.com
    CONTACT:
    Alice Fackre, Director of Global Marketing of
    PrintSoft Group, +1-978-421-5836, alice.fackre@printsoft.com; or
    Arlene Karsh of Kismet Marketing & PR, +1-617-489-1235,
    arlene.karsh@gmail.com, for PrintSoft

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