VIP Access Available for Early Online Registration
Have You Signed Up Yet for The Challenge at 50MillionPounds.com?
Free Special Event in Chicago -- First to Show up w/Registration After
Signing up Earlier Online Get VIP Access Near Stars 'Fat Smash Diet' Author
Dr. Ian Smith, Common, Musiq Soulchild, Slick Rick
Historic Campaign by African-American Community to Take Control of Health,
Fight Deadly Toll of Excess Weight;
Dr. Ian & Challenge Join Bud Billiken Parade Aug.11, Then Host Afternoon of
Entertainment, Fitness & Fun with Stars
CHICAGO, August 3 /PRNewswire/ --
What:
Vowing to "give up the pounds, not the fight," Dr. Ian Smith-physician,
author of the NY Times #1 best-seller Extreme Fat Smash Diet & VH1
Celebrity Fit Club expert-has created The 50 Million Pound Challenge.
Supported by a host of African-American leaders and sponsored by State
Farm(R), The Challenge is coming to Chicago's Washington Park Sat., August
11 for a free special event of entertainment, fitness & fun to enjoy after
watching or walking in the Bud Billiken parade. One of the most
far-reaching initiatives of its kind, The Challenge is an historic
campaign by the African-American community to help people take control of
their health, get fit & lose weight-to live longer, look & feel great. In
15 weeks since its launch, 186,745 people have joined and lost 420,440
pounds.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070803/AQF062)
* First to Show Up in Line at Event With Proof They Signed up Earlier
Online at 50millionpounds.com Get VIP Access
To encourage more people to sign up online for The Challenge before the
Chicago event, the first attendees to show up at the event and present a
print-out of their e-mail confirmation showing they registered online
Aug. 2-11 are eligible for VIP access near the stage and stars. Only one
person admitted per confirmation, which is unique to individuals & non-
transferable, so friends are encouraged to register. VIP areas open at
12 Noon on event day. People must be 18 or older & no alcohol, smoking
or coolers are allowed.*
Who:
A star-studded cast will be in Chicago to join Dr. Ian, who is an honorary
grand marshal in this year's Bud Billiken parade which will also feature a
Challenge float. After participating in the parade, Dr. Ian will host a
free Challenge event-the tenth of the campaign's 14-city U.S. tour-
featuring appearances by Grammy-winning hip hop star Common, Grammy-
nominated soul star Musiq Soulchild, rapper Slick Rick, hip hop star Rob
Base, hip hop rapper Da Brat and renowned DJ Biz Markie. All attendees
can to enjoy live entertainment, get free health screenings, and learn
more about The Challenge and it's free fitness tips & tools at
http://www.50millionpounds.com, where anyone can join. They can also get
free eshots photos, which they can keep as "before" shots to show their
progress "after" reaching their personal weight-loss goals-and motivate
them to keep the weight off.
When and Where:
The Challenge event-which is free, open to the public & anyone can attend-
is from 12-4 p.m. (CDT) on Saturday, Aug. 11 in Chicago's Washington Park,
where thousands are expected to join after watching or walking in the Bud
Billiken parade.
Interview Opportunities:
Dr. Ian is available for scheduled interviews in Chicago the week of the
event and for scheduled phone interviews prior to that. On Aug. 11th Dr.
Ian & other participants will be available as time permits and on a
case-by-case basis. RSVP is necessary.
Background: Coming Together to Fight Health Risks of Excess Weight:
Launched April 7, The Challenge aims to reach its 50 million pound goal by
making it easier for millions of people to get fit, lose weight & turn
back the epidemic of weight-related diseases threatening half of all
Americans. The African-American community has been especially hard hit.
Each week, 10,000 people die from heart disease, stroke, diabetes, cancer
& other illnesses related to diet & inactivity. Today 135 million
Americans and 2 in 3 adults are overweight, double the rate a few decades
ago. For African Americans, 80% of women and 67% of men face higher risk
from excess weight. To fight back, The Challenge has enlisted more than 50
leaders from the community and national civic & health organizations, and
is hosting events in Washington DC, Baltimore, Miami, Memphis, Cleveland,
Houston, Detroit, Atlanta, St. Louis, Chicago, Milwaukee, New York,
Oakland & New Orleans.
For Media Inquiries, RSVP to attend or arrange an interview, please
contact:
Chicago-area media: Meryl Moss, meryl@mediamuscle.com, 203-226-0199
(office)
National media: Marc Smrikarov, marcs@brownlloydjames.com,
212-486-7070 (office), 917-595-9481 (cell)
Other media & inquiries: Mia Jazo-Harris,
mia.jazo-harris.sfdx@statefarm.com, 309-766-5242
(office)
* For more information about VIPs, go to http://www.50millionpounds.com
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SOURCE 50 Million Pound Challenge
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Related links:
http://www.50millionpounds.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20070803/AQF062
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Chicago-area media, Meryl Moss,
+1-203-226-0199, meryl@mediamuscle.com, or National media, Marc
Smrikarov, +1-212-486-7070, cell, +1-917-595-9481,
marcs@brownlloydjames.com, or Other media & inquiries, Mia
Jazo-Harris, +1-309-766-5242, mia.jazo-harris.sfdx@statefarm.com,
all for 50 Million Pound Challenge
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