Ergonomic, slim drive with up to 320 GB of storage capacity makes
safeguarding and sharing of data simple for users on the go
CERRITOS, Calif., Aug. 4 /PRNewswire-FirstCall/ -- Memorex, the leading
brand of optical media at U.S. retail and a portfolio brand of Imation Corp
(NYSE: IMN), today introduces the Essential TravelDrive(TM), the latest
addition to its award-winning line of portable storage devices. The
USB-based product features 2.5-inch hard drive technology, which delivers
up to 320 GB of capacity, is available in several vibrant colors and easily
fits into a pocketbook or purse.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080804/AQM034)
With capacities of 160, 250 and 320 GBs respectively, the Essential
TravelDrive portable hard drive provides users convenient, portable sharing
and safeguarding of precious data, including photos, videos and music. The
drive's USB interface ensures compatibility with both Mac and PC desktops
or laptops, and is powered via a USB connection, eliminating the need for
an additional power source. Backup software and a blue, flashing LED data
transfer display completes the package.
"Memorex once again provides the convenience of a powerful, yet
essential portable hard drive from a name consumers trust," said Keith
Schwartz, director, North America sales and marketing, Imation Corp. "The
new, slim, Essential TravelDrive portable hard drive helps promote
important file sharing with the style and choice users want."
Pricing and Availability
The Memorex Essential TravelDrive portable hard drive is available at
authorized Imation distributors, wholesalers, resellers and e-tailers
worldwide in four nature-inspired colors, including Spring Blossom, Tropic
Green, Caribbean Blue and Cool Silver. Suggested retail price starts at
U.S. $89.99.
Is it live or is it Memorex?(R)
Memorex is one of the most trusted and recognized consumer brands in
modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN),
Memorex is the market share leader in optical media and media accessories
at retail and one of the best known names in the consumer electronics
industry. Memory makers and memory keepers turn to Memorex for simple and
stylish products that capture, save and share precious moments in music,
video and pictures. Memorex reaches into millions of homes with optical and
high- definition media and drives, media accessories, home audio and video
equipment, MP3 players, digital picture frames, iPod(R) electronics
accessories, and LCD televisions that are stylish and simple in form and
function. For more information about Memorex, please visit
http://www.memorex.com.
Memorex, the Memorex logo, eMemorex, TravelDrive, "Is it live or is it
Memorex?" and Imation are trademarks of Imation Corp and its subsidiaries.
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