- Award-winning Mobile TV Service Delivers Live Video Coverage on ESPN
Mobile TV, August 5
- August 31, 2008 -
SAN DIEGO, Aug. 5 /PRNewswire-FirstCall/ -- ESPN and MediaFLO USA, a
wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), will bring
racing fans the thrilling speed, sounds and excitement of NASCAR live to
mobile phones, August 5 - August 31. MediaFLO USA's award-winning mobile TV
service is available to AT&T subscribers as AT&T Mobile TV with FLO and to
Verizon Wireless customers as V CAST Mobile TV.
Adding to their exciting summer sports programming, MediaFLO USA and
ESPN will air live race coverage of the NASCAR Nationwide Series, as well
as six Sprint Cup Series races on ESPN Mobile TV, giving NASCAR fans the
opportunity to follow the heart-pumping action of some of the summer's most
exciting racing events. Upcoming Sprint Cup races include (all times
Eastern on ESPN Mobile TV):
-- Centurion Boats at the Glen (Watkins Glen International) - 1 p.m.,
Sunday, August 10
-- 3M Performance 400 (Michigan International Speedway) - 1 p.m., Sunday,
August 17
-- Sharpie 500 (Bristol Motor Speedway) - 7 p.m., Saturday, August 23
-- Pepsi 500 (Auto Club Speedway) - 7 p.m., Sunday, August 31
Upcoming Nationwide Series races include (all times Eastern on ESPN Mobile
TV):
-- Carfax 250 (Michigan International Speedway) - 3 p.m., Saturday,
August 16
-- Food City 250 (Bristol Motor Speedway) - 7:30 p.m., Friday, August 22
Complete NASCAR programming schedules are available on
http://www.flotv.com. Programming is subject to change.
"Together with ESPN, we are thrilled to give NASCAR fans the chance to
watch all the excitement of the racetrack live on their mobile phones,"
said Jonathan Barzilay, senior vice president, programming and advertising,
MediaFLO USA. "NASCAR fans won't miss a lap of the action."
In addition to NASCAR, MediaFLO USA will continue to bring sports fans
an unrivalled array of high-quality sports programming from CBS, ESPN, FOX
and NBC Sports on NBC 2Go throughout the year. Since launching service with
V CAST Mobile TV from Verizon Wireless in March 2007, MediaFLO USA has
delivered more than 3,000 hours of live sports coverage. MediaFLO USA also
will feature several not-to-be-missed sports events throughout the summer.
Stay tuned for programming details throughout the summer.
Available to consumers as AT&T Mobile TV with FLO and to Verizon
Wireless subscribers as V CAST Mobile TV, the service features an
impressive lineup of primetime, news, entertainment and children's content
from leading entertainment brands such as CBS, CBS College Sports, CBS
News, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MTV, NBC 2GO, NBC,
NBC Sports, NBC News, CNBC, MSNBC, NickToons and Nickelodeon. Recent
programming highlights include "CSI" (CBS Mobile), "The Hills" and "Real
World: Hollywood Season 20" (MTV), "Bones" (FOX Mobile), NBC's "30 Rock"
and more.
All programs are available to AT&T and Verizon Wireless subscribers in
58 major metropolitan areas nationwide, including Atlanta, Chicago, Dallas,
Las Vegas, Los Angeles, New York, San Diego, Seattle and Washington, D.C.,
among others. Consumers can learn more about the service by visiting
http://www.flotv.com, http://www.mediaflousa.com,
http://www.att.com/mobiletv or http://www.verizonwireless.com/mobiletv, or
by stopping by local AT&T stores or Verizon Wireless Communications Stores.
About MediaFLO USA Inc.
MediaFLO USA Inc. unleashes the power of TV for mobile consumers,
combining the best content, an intuitive user interface and a superior
multicast network to deliver a true TV experience. The award-winning FLO TV
service from MediaFLO USA offers full-length simulcast and time-shifted
programming from the world's best entertainment brands, including CBS, CBS
College Sports, CBS News, Comedy Central, ESPN, FOX, FOX News, FOX Sports,
MTV, NBC 2Go, NBC, NBC Sports, NBC News, CNBC, MSNBC, NickToons and
Nickelodeon. Based in San Diego, Calif., MediaFLO USA is a wholly owned
subsidiary of Qualcomm Incorporated. Further information is available at
both http://www.mediaflousa.com and http://www.flotv.com.
Qualcomm is a registered trademark of Qualcomm Incorporated. MediaFLO,
MediaFLO USA, FLO, with FLO, and FLO TV are trademarks of Qualcomm
Incorporated. All other trademarks are the property of their respective
owners.
Qualcomm Contacts:
Melinda Hutcheon, MediaFLO USA Inc.
Phone: 1-858-651-7334
Email: melindah@mediaflousa.com
Emily Kilpatrick, Corporate Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com
John Gilbert, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com
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