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  The Missing Link: Iomega Debuts New Screenplay TV Link

 Affordable Device Makes It Easy to Take Digital Media Collections From the
                        Computer to the Living Room

    SAN DIEGO, Aug. 6 /PRNewswire/ -- Iomega, an EMC company (NYSE: EMC)
and a global leader in data protection and security, today announced the
new Iomega(R) ScreenPlay(TM) TV Link, making it convenient and affordable
to access multimedia content on any high-definition television or home
theater system. Complete with full-function remote control, the new
ScreenPlay TV Link features an easy-to-use USB port for attaching
compatible storage devices and enjoying high quality movies, music and
photos from the best seat in the house.

    Smaller than a deck of playing cards, the new Iomega ScreenPlay TV Link
is based on the same display technology as Iomega's ScreenPlay HD
Multimedia drive, introduced in April 2008, and offers the same audio and
video quality with upscaling to high definition. While the ScreenPlay HD
Multimedia Drive features a fully-integrated 500GB hard drive solution,
this latest addition to the ScreenPlay product family gives users the
flexibility to connect their own USB external storage devices to the
ScreenPlay TV Link and play back the media content on an attached TV. The
result is an affordable, easy-to-use multi-media solution that can utilize
different storage devices when friends, family or co-workers drop by with a
media file to share. Compatible USB devices with the new ScreenPlay TV Link
include flash drives, hard drives, and Iomega's REV drives.

    "The ScreenPlay TV Link is an ultra-portable device that gives everyone
a seamless way to share family photos, play music, and enjoy videos," said
Loren Bryner, global product manager, Iomega Corporation. "The ScreenPlay
TV Link turns any TV or home theater into party central for computer-based
media content. There's no easier way to enjoy photos, music, or
downloadable movies."

    The portable ScreenPlay TV Link includes a remote control for easy
navigation as well as a full complement of advanced video outputs for
displaying high-resolution digital photos and video.

    "We've created a product that's fun, functional and so affordable that
it should be a 'must have' for anyone enjoying digital content today," said
Bryner. "Using the ScreenPlay TV link to bridge the computer world of
digital media files with the home theater world of high definition
television is a natural evolution of the family room and a great new option
in home entertainment."

    Iomega ScreenPlay TV Link Technical Description

    The ScreenPlay TV Link plays stored media content from USB storage
media such as flash drives, hard drives (NTFS or FAT32), and Iomega REV
drives.

    Video connection options include HDMI, component and composite video,
and a SCART adapter for use in international markets. Audio connection
options include composite RCA and coaxial S/PDIF. Using the HDMI or
component outputs, the user can choose video settings from 480p/720p/1080i
(720p and 1080i are achieved through upscaling). Supported media formats
include MP3, AC3 (Dolby(R) Digital Encoding), WAV, WMA, MPEG-1, MPEG-2
(AVI/VOB), MPEG-4 (AVI/DiVX 3.11, 4.x, 5.x/XViD) and JPEG.

    The ScreenPlay TV Link measures just 3.26"x3.07"x0.78" and weighs less
than 4 ounces, giving this multimedia powerhouse roughly the same
dimensions as a drink coaster.

    System Requirements

    The Iomega (R) ScreenPlay(TM) TV Link is compatible with standard
televisions and with high-definition televisions (720p and 1080i playback
is achieved through upscaling).

    Availability

    The Iomega (R) ScreenPlay(TM) TV Link is now available in the Americas
for $99.95. (Price is U.S. suggested retail.) The Iomega ScreenPlay TV Link
will be available in Europe later this month for 79 euro.

    About EMC

    EMC Corporation (NYSE: EMC) is the world's leading developer and
provider of information infrastructure technology and solutions that enable
organizations of all sizes to transform the way they compete and create
value from their information. Information about EMC's products and services
can be found at http://www.EMC.com.

    About Iomega

    Iomega Corporation, a wholly owned subsidiary of EMC Corporation
headquartered in San Diego, is a worldwide leader in innovative storage and
network security solutions for small and mid-sized businesses, consumers
and others. The Company has sold more than 400 million digital storage
drives and disks since its inception in 1980. Today, Iomega's product
portfolio includes industry leading network attached storage products,
external hard drives, and our award-winning removable storage technology,
the REV(R) Backup Drive. OfficeScreen(R), Iomega's managed security
services, available in the U.S. and select markets in Europe, provides
enterprise quality perimeter security and secure remote network access for
SMBs, which help protect small enterprises from data theft and liability.
To learn about all of Iomega's digital storage products and managed
services solutions, please go to the Web at http://www.iomega.com.
Resellers can visit Iomega at http://www.iomega.com/ipartner.

    * 1 GB = 1,000,000,000 bytes.

    Iomega, REV, eGo, ScreenPlay, and OfficeScreen are registered
trademarks of Iomega Corporation in the United States and/or other
countries. All other trademarks are the property of their respective
holders.

    NOTE: This release contains "forward-looking statements" as defined
under the Federal Securities Laws. Actual results could differ materially
from those projected in the forward-looking statements as a result of
certain risk factors, including but not limited to: (i) adverse changes in
general economic or market conditions; (ii) delays or reductions in
information technology spending; (iii) our ability to protect our
proprietary technology; (iv) risks associated with managing the growth of
our business, including risks associated with acquisitions and investments
and the challenges and costs of integration, restructuring and achieving
anticipated synergies; (v) fluctuations in VMware, Inc.'s operating results
and risks associated with trading of VMware stock; (vi) competitive
factors, including but not limited to pricing pressures and new product
introductions; (vii) the relative and varying rates of product price and
component cost declines and the volume and mixture of product and services
revenues; (viii) component and product quality and availability; (ix) the
transition to new products, the uncertainty of customer acceptance of new
product offerings and rapid technological and market change; (x)
insufficient, excess or obsolete inventory; (xi) war or acts of terrorism;
(xii) the ability to attract and retain highly qualified employees; (xiii)
fluctuating currency exchange rates; and (xiv) other one- time events and
other important factors disclosed previously and from time to time in EMC's
filings with the U.S. Securities and Exchange Commission. EMC disclaims any
obligation to update any such forward-looking statements after the date of
this release.



  SOURCE EMC Corporation




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Related links:
  • http://www.iomega.com
    CONTACT:
    Chris Romoser of Iomega Corporation,
    +1-858-314-7148, romoser@iomega.com

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